10 Personal Trainer Marketing Emails That Your Readers Will Open
Posted by Steve Hochman on Wed. Jun. 25th, 2014
One of the issues I hear a lot about is that trainers and fitness boot camp owners are using all kinds of great strategies in their personal trainer marketing emails, but they’re not seeing a return on investment that makes the hard work worthwhile. Believe me, I’ve been there as well.
You work your tail off creating amazing emails. You fill your emails with valuable information and great offers. You build your list and send out your emails regularly. Then you check your stats and those awesome emails aren’t even being opened by most of your subscribers. What are you doing wrong?
Chances are good that you’re not grabbing them with the subject line. Personal trainer marketing is a competitive niche and if your subject lines aren’t stellar, your subscribers aren’t going to click.
Obama actually did some in-depth marketing to determine which subject lines got results and the answer was…ready? “Hey!” Yup, that single little word seems to be the magic one when it comes to catching a reader’s eye.
You worked hard to generate those leads for your email list and your subject line needs to attract as many of those leads as possible.
Surprisingly enough, it’s the easy, simple subject lines that are opened the most. Then of course, you have the ones with a little shock factor. Bedros Keuilian, fitness marketing genius, sent out an email with the subject line, “The morning of my heart attack”. He got some of his highest open rates ever.
Just remember that when you use that tactic, you actually have to write about it or else your readers will feel cheated. It’s a great example of thinking outside the box though.
If you’d like to stick to the tried and true subject lines, here’s a list of ten that net me above-average open rates, in no particular order:
1. DUDE!
2. Bad news (and some good)
3. Sorry
4. Hey
5. Meet Marvin, the world’s richest trainer
6. Thank you
7. Can I get your opinion?
8. WARNING
9. Awesome hook up (no strings attached)
10. The #1 way to lose weight
Email marketing has worked for ages; that’s why it’s one of my top three ways of building my business and increasing my revenue. Facebook and personal referrals are the other two. Just because it’s been around for ages doesn’t mean that email marketing hasn’t changed; it absolutely has. Google has added tabs to their inbox platform that makes it even tougher for marketers to get an email opened, so it’s even more important than ever that you’re using subject lines that get you noticed.
To make it even tougher, personal trainer marketing is a completely different beast than most other niches. Whereas others are selling products, you’re selling yourself.
You have enough of a job on your hands creating an offer, informative articles or special reports that will build your credibility, build trust and bring in prospects. After all that hard work on the content of the email, it would be a huge mistake to create a mediocre subject line for it.
Use these ten subject lines that have been proven to get email opened. Let the response rate build your confidence and your membership. Then when you go back to creating your own subject lines, focus on putting results and benefits in the subject line, rather than some very generic description of what’s in your email. In other words, don’t say “Special Pricing on Our Next Fat Loss Challenge.” Instead, say something like “Would You Spend $80 to Lose 20 Pounds – Guaranteed?”
To use an analogy from the magazine business (and they know how to get people to open their stuff), no fitness magazine puts a picture of a supplement on the cover. They put a rockin’ body on the cover. Why? Because people are compelled by the possibility of results.
Listen, no matter how good your emails are they’ll only work if people read them. So if you’re not getting enough of a response rate, it’s time to change the subject line.
Posted in Uncategorized by |
