2 Holiday Fitness Marketing Tips

Posted by Steve Hochman on Tue. Dec. 8th, 2009

3 comments

picture-19Here are two killer fitness marketing strategies to do around the holiday season (as in right now)

I go way into depth with Fit Body Boot Camp Members, but you can put these into action right away.

Ya see, most fitness professionals wait until the first of the year, and then offer a new years "special" promo.

So here's how to get jump start on the fitness marketing frenzy.

Offer a 21 day rapid fat loss challenge for just $97 bucks.

Here's why this is so cool:
1.  At $97 bucks, there is a very low cost barrier to entry.

2.  At just 21 days, it requires very little commitment.

3.  And most importantly, if you start it now, it will carry on THROUGH January 1st... Neutralizing your competition.

I also recommend that ya do an up-sell where you offer an additional 7 days for free, making it a 28 day program, if they agree to sign up and continue on your monthly program after the 28 days is up.

The other tip is to handout $100 plastic gift cards to your clients to use as holiday gifts for their friends.

Explain to your clients that you want to help them save mucho holiday shopping de nero' by giving away your gift cards as presents.

picture-22_transThat's an awesome way to get a TON of new referrals.

But WAAAY more important than fitness marketing, remember to love your family, because that's by far what really matters most!

Ok, have an AMAZING day!!

Steve :))

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Posted in Boot Camp Marketing, Fitness Marketing by Steve Hochman | 3 Comments

3 Comments "2 Holiday Fitness Marketing Tips"

  • Rick Watson says:
    December 8, 2009 at 3:35 am

    Awesome timing Steve.

    I know that this time of year is traditionally tough period for trainers. Having this strategy that builds your slow December and carries over to January is PURE GOLD.

    Cheers

  • Michael Bach says:
    December 8, 2009 at 1:53 pm

    Not as good on making money immediatley but I'm just running visitor days in December for 2 weeks until we have a break.

    So far I've got 3-4 people that want to sign up when we restart in January so I am creating leads now without any commitment

    Odd thing is that I always have a week trial available but the open day has worked pretty well so far without have a full weeks trial?

    Just goes to show that a different promotion can work wonders as well.

  • Nolan says:
    December 29, 2009 at 1:28 pm

    Awesome promo Steve love ur energy n money making systems. Cheers n happy festive season.
    Nolan fron oz

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