One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT! I figured there wasn’t a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever. I may not […]

The Best Boot Camp Marketing EVER! If I could only use one of my boot camp marketing strategies in my arsenal, it would EASILY what’s in this video below. Because no matter what algorithms Google decides to use, no matter what happens with the U.S. postal service and no matter what happens on Facebook… I […]

I get a whole bunch of questions about how to sell fitness and keep your boot campers during the holidays… Well lucky for you it’s pretty simple when ya know what to do. So to answer the first question, let’s start with the two most common objections you may get when selling fitness during the […]

This video was just sent to me by a Fit Body Boot Camp owner in the UK.  It’s super inspiration and so awesome how it shows the creation of something truly amazing! It reminded me of back in the day when I built out my first facility… This is what it’s all about, enjoy  🙂 […]

I’ve been seeing waaay too many boot camp owners charging too little for their boot camps lately. 9 times out of 10, the reason you may be “undercharging” has nothing to do with anything else but YOU. In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people […]

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem… Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came […]

I’ve been getting a ton of personal trainers asking my what the best boot camp marketing strategies are right around the holiday season. Ya see, right some folks are thinking about dropping a few pounds before the holidays, but most aren’t planing on getting started until after Jan 1st. Their most popular objections are: I’m […]

Warning:  The most powerful fitness marketing methods ONLY work when you take ACTION and apply them…  I’m just saying 🙂

Heeeey, Steve here, I hope you’re having an AWESOME, AMAZING and ADVENTUROUS week 🙂 So, the other day, one of my mastermind clients asked my what she can do to improve retention. Well, the GRANDMASTER of boot camp client retention is non other than the GREAT Fit Body Boot Camp owner Cara Eckerman. Soooo, I […]