If you own a gym or fitness studio and can never seem to get enough clients, your personal training marketing methods may be to blame. Marketing a business may seem like a lot of work or something that’s too expensive for your limited budget, but it’s well worth the trouble when it’s done right. It […]

Learning to love sales can be tough when your background is personal training, but if you’re looking to grow your business with new clients then you need to become an expert closer. Marketing will only take you so far, you’ve also got to be able to convert your prospects into paying clients if you’re looking […]

If you’re constantly on the hunt for new clients to bring into your boot camp, then chances are… your marketing may need some work. As a personal trainer and a boot camp owner, you’re probably stretched pretty thin with not only leading and teaching each session, but with operating ins and outs of your business. […]

Most personal trainers starting out don’t have a lot of resources to market their business with and that can cause a huge problem down the road. When you’re looking to grow your business and get new clients- marketing is your best friend, and without it you’re missing out on a lot of potential business. Marketing […]

Starting a business is never an easy thing, no matter what kind of business it is. But when you’re a one-on-one personal trainer running around town to meet your clients or work in a big box gym with barely any benefits then you know how exhausting that can be. It’s hard to sustain that lifestyle […]

For today’s personal trainers and boot camp owners the Internet is king. It’s the thing that’s going to get you a constant surge of new clients whenever you need them and will give your business a platform to reach a bigger audience. Now, that’s not to knock offline personal trainer marketing methods because, in all […]

Learning all the ins and outs of starting a fitness boot camp can be a little overwhelming, especially if you don’t have the strongest business sense, because there is just so much to know and so much to do to get your boot camp off the ground. It can almost make your head spin! But […]

Guest Post by Copy Sipe, PhD While at the 2014 Fitness Business Summit, I gave a presentation on “The Perfect Storm: How to train the largest and wealthiest untapped market in fitness history!” to over 500 fitness professionals. After my presentation we were just slammed with trainers interested in the Functional Aging Specialist certification because […]

Being an independent personal trainer who’s not tied down to the hard knock life of working in a big box gym, you probably know firsthand just how hard it is to charge what you’re actually worth. Why is this? You own your own business and have clients that have made amazing transformations, and yet you […]