March 4, 2014
Guest Post by Cody Sipe, PhD Training mature adults effectively is about more than just meeting their physical needs. If you want to grow your business with this gigantic market then it is critical that you understand who they are. What makes them tick. What appeals to them. What repels them. What they respond to. […]
Posted in Boot Camp Business, Fitness Business, How To Start a Fitness Boot Camp Business, Personal Training Business
February 26, 2014
Improving your fitness boot camp marketing methods should be a top priority if you’re looking to grow your business. Plain and simple. If you’ve owned your boot camp for a while now, then you probably have a few tricks up your sleeve for gaining a few new clients here and there, but if you haven’t […]
Posted in Boot Camp Business, Boot Camp Marketing, Boot Camp Strategies, How To Start a Fitness Boot Camp Business
February 21, 2014
Guest Post by Cody Sipe, PhD If you are going to grow your business and learn how to be a personal trainer with the exploding population of older adults then you need to quickly learn how to deal with osteoarthritis. It is the most prevalent chronic condition among older adults and by far the most […]
Posted in Blog, Boot Camp Business, Fitness Business
February 18, 2014
Ahh… marketing. Often called the “lifeblood” of any business- and it’s completely and totally true. Without marketing, clients don’t know you exist and how can you grow your personal training business if your potential clients don’t even know you’re out there? But for a lot of us, the marketing gene just doesn’t come naturally. We’ve […]
Posted in Boot Camp Business, Boot Camp Marketing, Boot Camp Strategies, Fitness Business, Fitness Marketing
February 13, 2014
Guest Post by Cody Sipe, PhD Almost all mature clients need to include training for balance and core stability in order to improve activities of daily living, reduce risk of injury and prevent falls. There are many ways to train these specific areas, and you should learn some of them if you want to know […]
Posted in Boot Camp Business, Fitness Business, Personal Training Business
February 11, 2014
The fitness industry is a pretty amazing industry to be in. It’s never stale or boring, it’s constantly changing and evolving and the more it does, the more us personal trainers can benefit from it. The biggest change to the fitness industry in recent years is the popularity of group personal training, and if you […]
Posted in Boot Camp Business, Group Personal Training Strategies, How To Start a Fitness Boot Camp Business
February 6, 2014
Guest Post by Cody Sipe, PhD Muscle power is an essential element of physical function and a component that declines very rapidly with advancing age. In fact, although many of us are obsessed with muscle strength, studies show that muscle power declines earlier than muscle strength in mature adults and that it declines at a […]
Posted in Boot Camp Business, Boot Camp Marketing, Boot Camp Strategies, Fitness Business, How To Start a Fitness Boot Camp Business
February 4, 2014
One-time clients aren’t going to help you continually grow your boot camp or personal training business. Sure it’s nice to see someone get results, but it’s not so nice when they leave to try and maintain their new-found results on their own. You’ve worked hard to get these clients into your program, but when they […]
Posted in Boot Camp Business, Boot Camp Marketing, Fitness Business, Fitness Marketing
January 30, 2014
Dealing with objections in sales is never easy, especially when you are selling personal training programs. It’s just not fun to hear “no thank you” after you’ve spent time with a prospect, explaining all the benefits and features of your training program… why it’s important to exercise… why they should take their health seriously… how […]
Posted in Blog, Boot Camp Business, Boot Camp Marketing, Boot Camp Strategies, How To Start a Fitness Boot Camp Business