So my little bro, David, is just a good kid going to college trying to make a few extra bucks to pay the bills.
The other day while we were playing Call of Duty 4 online, he tells me he thought it would be cool if he could give some guitar lessons in his spare time to earn some extra cash-o-la.
So I said dude, let's throw up a craigs list ad using some of my basic boot camp marketing strategies.
And I do mean basic stuff like:
- An attention getting headline
- A few rapport building dear friend paragraphs.
- Some social proof (testimonials)
- A back story (How he "accidentally. stumbled upon" an amazing method for teaching you to jam on the guitar .10x's faster and better)
- A clear call to action
- Some free bonuses
- A sense of urgency (I only have 2 spots left)
- And an attention getting subject line
The ad Kicked ass, and he starting getting prospects left and right...but that's not the most amazing part.
Let me explain
The entrepreneurial gene must be in our family because, before I knew it, my little brother hired a guy to TEACH his lessons while he just SITS BACK and spends about an hour a week marketing on craigslist.
And the crazy thing is, he's never spent a damn dime out of his pocket on marketing!
Check out this KILLER interview with my little brother, David.
Enjoy!
[media:http://fitnessfranchiseblog.com/audio/david1100.mp3]
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By the way, if you want to see what one of David's high conversion Craigs list ads look like click here
It's so cool how the same basic methods that kick ass for boot camp marketing, also work for guitar marketing.
Hell, they don't just kick ass, when you know how to market, you can completely DOMINATE your NITCH
(It's almost like you have an unfair advantage over everyone else in your industry)
Dude, just think, my baby bro is raking in the dough just spending 30 minutes a week on his guitar lessons biz, while his friends are slaving away at crappy jobs they hate.
Makes me proud to be a BIG BROTHER 🙂
To Learn more about my little genious bro David,
and his craiglist marketing biz, you can contact him
at DTendrich@gmail.com
Ok, let's jump right into this one...
Boot camp marketing and bringing TONS of friggin "energy" are WAY important when it comes to crank'n out six-figure boot camps.
So, what the hell does having a "theme" for your workouts have to do with anything?
Darn good question.
Here's just a small handful of the benefits you reap from doing what I call "theming" your boot camp workouts.
- Clients work harder so they get faster results.
- More referrals... WAY more!
- You'll get mega respect from your clients.
- Your boot camp workouts will "flow" much smoother.
- You'll build MASSIVE trust and rapport with your boot camp members.
- You'll "stay in your client's head" all day.
- You'll become a topic around the "water cooler" at your clients work, resulting in referrals up the yin yang.
- You'll be able to push and motivate even the most difficult pain in the butt clients.
- You'll set YOUR boot camps far apart from other, way less cool, boot camps.
- You'll look and feel WAY more professional and miles ahead of your "competition"
Here's a little video for you to learn all about how to "theme" your boot camp workouts like a true fitness guru.
Enjoy -
Ps. Be sure to leave a comment with anything you would like to see me post about to help you ROCK your boot camps to 100k+
Holy Shit!
This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!
Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that's a whole nother story)
You seriously don't want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.
I mean it, don't even blink during this interview cuz it's JAM-PACKED with Business GOLD!
How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)
Why it's powerful to think like an information provider
What Bedros does right before he goes to bed (It has to do with something hard)
The right way to extract money
(more…)
Whether you're a personal trainer or a a KICK ASS boot camp instructor, having "AUTHORITY" status will give you a HUGE advantage
And if you don't, then you may be missing out on a whole bunch of cool stuff like:
- Charging higher rates
- Getting TONS more referrals
- Getting your ads up in restaurants
- Respect from other Trainers
- Easier sign ups
- Longer client retention
- Selling your own product for an additional income stream
- Getting your clients to do what you say without question
And the best part...
(more…)
Magazines like US Weekly are calling
Valerie Waters Hollywood's #1 "A" list
celebrity trainer.
Luckily Val is a good friend of mine so she
agreed to an interview.
In this interview with Valerie, she explains that her unconventional fitness marketing is made up of these strategies and tactics:
- Talk client
- Defining your clientele
- Staying cutting edge
- Bringing you're "A" game
- How she was referred to Jim Carry
- How to have your own fitness show
By the way, here is a short list of some of Valerie's celebrity clientele, it's pretty
friggin impressive!
| Jennifer Garner
Poppy Montgomery
Benicio Del Toro
Jim Carrey
Matt Dillion
Richard Gere |
Lauren Holly
Jennifer Lopez
Carrie Ann Moss
Jamie King
Jessica Biel |
Enjoy -
[media: http://fitnessfranchiseblog.com/audio/Valerie_Waters.mp3]
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To learn more about Valerie waters and her amazing Val-Slides! http://www.valeriewaters.com
I've been literally getting 15-20 emails a day asking me two questions.
- When am I gonna come out with PROJECT X?
- What the hell is PROJECT X?
But what's funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate - This is the first time I have ever OFFICIALLY leaked anything out about it.
First, let me tell you WHY I created PROJECT X.
Here's what happened...
By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the "GURU" OF GROUP TRAINING -
Hell, he'll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.
And I'll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.
That is, until I accidentally stumbled upon PROJECT X.
But just for the record, it wasn't all me.
Bedros Keuilian had A LOT TO DO WITH IT!!!!
Don't get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine - Bedros just put wings, after-burners and sidewinder missiles on it...
He made it super-sonic $$
(more…)
People have been emailing lately asking me how, in a year and a half, did I go from being a homeless pizza delivery dude to:
- Building a six-figure personal training business in 6 months without spending a DAMN DIME on marketing.
- Increasing my personal training income to 257k per year while decreasing to 18 hours per week of training.
- Owning one of Orange Counties top personal training studios
- Opening 3 six-figure boot camps in 135 days.
Well, some of the answers are a little FREAKY.
But first, I had to hit ROCK BOTTOM... Literally
You see, I dropped out of college my senior year with no plan, no skills and a chip on my shoulder. I hade no money, no car and no place to live. To make a long story short I got mixed up with some pretty bad dudes... Some pretty bad girls too - but they let me sleep on the floor in their getto Fontana apartment.
But - my big "Ah Ha" moment came at about 2:00am one day...
(more…)
Jon Jungle of Jungle Fitness is one INSANE personal trainer.
He even got SHUT DOWN by his credit card processing company for signing up too many New clients - They said they had never seen a fitness trainer increase revenue that fast.
- Set and stick to your goals
- The three mistakes that keep some trainers from making 100k+
- Getting SHUT DOWN by a major credit card company for suspicious activity
- How he closes clients without giving a free session
- Training clients HARDCORE
- When it's good not to have a plan
- Not spending $1 dollar on advertising
Jon is very loud, intense, bounces off the walls with ENERGY and KICK ASS!
Enjoy -
[media: http://fitnessfranchiseblog.com/audio/jung.mp3]
To learn more about Jungle Fitness http://www.junglefitnessoc.com
In this revealing interview you will learn how Andrew Stearns went from getting kicked out of a gym and being broke, to using an out-of-the-box marketing strategy involving realtors to rake in $105,068 in just 3 weeks.
So grab a pen and paper and get ready to learn the step-by-step strategy to launching your own 6-figure direct mail campaign.
Enjoy -
[media: http://fitnessfranchiseblog.com/audio/stearns.mp3]
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