Holy Shit!
This was one totally INSANE interview with the undisputed king fitness business, Bedros Keuilian!
Bedros happens to be one of my best buds in the whole world, in-fact, we even go on man-dates together once a month. (but that's a whole nother story)
You seriously don't want to miss one word of this interview as I grill the HELL-OUT-A Bedros to find out just what makes this dude tick.
I mean it, don't even blink during this interview cuz it's JAM-PACKED with Business GOLD!
How he went from homeless to millionaire (technically not homeless cuz he lived in his 1979 pickup)
Why it's powerful to think like an information provider
What Bedros does right before he goes to bed (It has to do with something hard)
The right way to extract money
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Whether you're a personal trainer or a a KICK ASS boot camp instructor, having "AUTHORITY" status will give you a HUGE advantage
And if you don't, then you may be missing out on a whole bunch of cool stuff like:
- Charging higher rates
- Getting TONS more referrals
- Getting your ads up in restaurants
- Respect from other Trainers
- Easier sign ups
- Longer client retention
- Selling your own product for an additional income stream
- Getting your clients to do what you say without question
And the best part...
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I've been literally getting 15-20 emails a day asking me two questions.
- When am I gonna come out with PROJECT X?
- What the hell is PROJECT X?
But what's funny is, besides going back and forth with Bedros on Twitter about how PROJECT X will dominate - This is the first time I have ever OFFICIALLY leaked anything out about it.
First, let me tell you WHY I created PROJECT X.
Here's what happened...
By now, you may have heard Internet marketing superstar Chris McCombs referring to me as the "GURU" OF GROUP TRAINING -
Hell, he'll even tell you that I was the guy that taught HIM how to do it right, when he was a trainer at my fitness studio.
And I'll tell you straight up, It felt damn good pulling in 250k a year while group training a measly 18 hours a week.
That is, until I accidentally stumbled upon PROJECT X.
But just for the record, it wasn't all me.
Bedros Keuilian had A LOT TO DO WITH IT!!!!
Don't get me wrong though, before I teamed up with Bedros, PROJECT X was already a monster money-making machine - Bedros just put wings, after-burners and sidewinder missiles on it...
He made it super-sonic $$
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Last week one of my favorite trainers (Who is smoking hot!!!) sent me a pretty crazy text.
Here is what it said.
"Hey Steve, here's the real deal. My boyfriend and I broke up a week ago and I moved out. I've been living out of my car and staying with friends all over Orange County and it's really starting to suck. I need to blow up my business HUGE in the next 3-6 weeks cuz if I don't by then, I'll have run out of places to stay. Can I do this and will you help me?"
So I did what anyone in my position would have done... I told her she can stay with me (Kidding)
I said I would help her create a what I call a "Human Billboard" lead generating email.
Now, for an email to be a lead magnet it has to have what I call the big 3:
1. An attention grabbing subject line. If your subject line looks spamy or boring, it won't get opened.
2. A compelling story. This is critical because it gets your prospects defenses down and softens them up for your pitch. If you don't give your prospect a darn good reason for your special offer, then they will be skeptical.
3. A clear CALL TO ACTION. You gotta tell them exactly what to do, how to do it, and what they will miss out on if they don't do it right away.
I cut and pasted the exact email that pulled $3,315 in 4 days below.
See if you can figure out why it worked so well...
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