How often do you deal with a client who has lost all motivation? They’ve either told you flat-out, or you can tell by their lack of dedication, that they just don’t want to be in your boot camp anymore.
All the time, right? For someone who has lived an unhealthy lifestyle for decades, even for the majority of life, it can be extremely hard to make such difficult changes. And so, naturally, clients get discouraged.
And it’s understandable, right? Results don’t come as fast for some people as they do with others, eating plain chicken breast every single night gets old fast, and high intensity exercising is miserable for unhealthy people.
So what do you do? Well, I’m sure you have come up with all kinds of ways to keep people motivated.
So, what does this have to do with you and your FBBC location? Why are you reading all of this information you already know full-well? Because, believe it or not, there will be times when you, as a Fit Body Boot Camp owner, get discouraged.
And for all the same reasons, too. Maybe you feel like other locations are growing faster than yours. Maybe you’re just sick and tired of the management and financial responsibilities that come with being a business owner. Maybe you’re just ready for a vacation.
But whatever the reason may be, there will be times when you, as an owner, get discouraged. You get down: down on yourself, down on your businesses and your performance, down on your life.
So how do you get back up again? How do you get motivated and excited like you were when everything first started rolling with this new business?
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Do you think Oprah Winfrey cleans the bathroom in her sound stage? Have you ever heard of Bill Gates dusting the furniture in his office? Can you picture Mark Cuban polishing a basketball court?
I thought not.
When I Imagine the lives of major businesspeople, movies stars, successful money-makers, I don’t see them doing mundane tasks. And yes, that’s because they’re filthy rich. They have shmucks like us do anything that isn’t glamorous enough for them.
But there’s more to it than that.
How does Bill Gates bring success to his massive entrepreneurial empire? It definitely isn’t by dusting his office furniture.
He’s brokering mergers, making deals, approving new project developments— he’s doing the big stuff. Everything that really matters, the jobs and the decisions that make him the big-bucks, those are the only things he spends his valuable time doing.
And this isn’t just because he’s too good for chores. Sure, ego and sense of self-worth probably factor in, but this attitude is more practical than you might realize.
Whenever Gates or Winfrey or Cuban commit time to anything other than a major, important business decision, their inefficiency is losing them massive amounts of dollars. Menial tasks, while absolutely crucial, are not going to help these leaders live up to their managerial responsibilities.
It isn’t just that they are to good for this kind of work, it’s that they shouldn’t ever do this kind of work. Time worth millions of dollars should never be spent on tasks that bring a few cents.
And while these examples are quite extreme, the exact same principle applies to you and your business.
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Whether you’ve just opening and are still establishing your client base, or you are a seasoned pro looking to expand your business, here are 24 unique and powerful methods to get clients through your door.
These are some of my best ideas, developed over years of trail and error, so don’t miss this opportunity to maximize your money making potential.
Without wasting any of your time, here’s what you came for— 24 Incredible Client-Getting Strategies:
1. Be a passionate, enthusiastic, and likable trainer. Keep your energy as high as you can manage. Back in my personal trainer management days I did a survey with the clients of over 50 trainers. I asked these clients what they looked for in a personal trainer more than anything else and the most common answers were: passion, enthusiasm, likability, and energy.
2. Make it known that client referrals are always an uncompromised condition of doing business with you. Regularly ask for them, reward your clients when they make them, and express a lot of praise in front of the other clients when someone brings one.
3. To constantly bring new prospects through your funnel, always run new promotions that offer lower cost and shorter time commitment than usual. Use my 21-Day Rapid Fat Loss Program, or 14-day abs and buns program, or try a 7-day flat tummy program, then convert these clients into regular ongoing clients. The key here is to make sure each program is under 30 days and costs less that $100 dollars— that’s the suite spot.
4. Dial for dollars about once every month (email is another great way to do the same thing). Hit the phones (or the keyboard) and start getting in touch with all your previous clients. Reactivate former accounts by making special low-barrier offers and attractive incentives.
5. Do weekly grocery store tours, educate the public about yourself and the effectiveness of your Boot Camp System, and then present low-barrier offers with every outreach program you create.
6. Schedule at least one “lunch and learn” with a local business that employs ten or more individuals. Present 20 minutes of content, hold a 10 minute Q&A session, then make an irresistible offer. Business to Business outreach not only brings you clients in the short-term, but establishes a steady referral stream by broadcasting a positive reputation for you and your Boot Camp.
7. Present all new clients with a certificate that allows them to bring a friend along with them during their first week of Boot Camp sessions. New members are excited, pumped, and want to tell all their friends about how great their new healthy choices are: these are the easiest referrals and conversions you’ll get.
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When new fitness boot camp owners or people who are considering starting a boot camp ask me for advice, one of the things I tell them is that they need to learn as much as they can about how to start a boot camp successfully, but in order to be successful they also have to know where they want that business to go.
“I want to be successful” is not a plan. It’s not even a goal, because it has no measurable criteria. If you go into business with only the vaguest idea of a plan, you will waste a great deal of time, energy and resources working things out as you go. You may even fail and fail quickly.
There has never been a better time to start a fitness boot camp business, but you don’t just need to know how to start a boot camp, you need to have a step-by-step plan in place to reach very definite goals. Every day needs to be spent following at least one of those steps, or you risk losing very important momentum.
I want to share with you some ideas and points that to consider in order to create a path to success with your new boot camp business.
How much do you plan to earn in your first year?
Some people might say, “I have no idea how much I’ll earn” but they’re looking at it the wrong way. Revenue isn’t something you wait to see. Revenue is something you plan to see. The steps you take to build your business should be based on what you set as your first year’s revenue goals.
It doesn’t matter what dollar figure you set; you can reverse engineer a plan to make that amount. Many new boot camp earners make $100,000 their first year and it’s because they broke it down into monthly, weekly and daily sales goals. How much do you have to bring in to make $100k a year? A little over $1,900 per week. That’s just $385 a day if you’re counting five days per week. Knowing that makes it a lot easier to set daily and weekly steps that get you there. (more…)
Typically, we make resolutions at the New Year and there’s nothing wrong with that. But the time for making boot camp marketing resolutions for 2015 is now, so that you can begin planning for new things, wrap up any unfinished business and make sure that you have the resources and knowledge you need well in place before the new year begins.
Now, you may not be in the practice of making New Year’s resolutions for your business marketing. It’s really not that different than creating a new marketing plan each year, which is something you should be doing. But let me help you by giving some direction, to help get you started on the process of evaluating what you’re doing now and what you should be doing next year.
Evaluating What You’re Doing Now
The first thing you need to do is take a good look at all of the components of your current boot camp marketing plan. Are you building an email list? Are you sending out high-value content and low barrier offers to your email list on a regular basis? Are you advertising and if so where? Are you building and using your Facebook page, Google+, YouTube following?
Take note of every single thing you’re doing to market your business and then evaluate your return on investment of every single one. Don’t forget that you’re investing your time in marketing as well, so even the free marketing strategies have some cost in time.
Once you’ve gone through this process, you should know every single thing you’re doing to market your boot camp, how each one is performing and which marketing strategies or venues are being neglected. Now you can begin making some intelligent and informed boot camp marketing resolutions for 2015. (more…)
Bedros has spoken several times about the extremely effective fitness boot camp marketing that can be done on Facebook. But it’s possible to create a great following on Facebook and get lots of great comments and interaction without actually making any money from it.
At the last Fitness Business Summit, Josh Carter, perhaps THE Facebook marketing expert in our business, spoke in depth about maximizing the potential of Facebook for getting new clients. Bedros just uploaded the entire one-hour video and I strongly recommend that you go watch it here. His nuts and bolts advice is invaluable.
But in the meantime, I want to share with you his simple and effective plan for using Facebook as a fitness boot camp marketing funnel. It’s a deceptively easy, five-step plan that turns Facebook onlookers into qualified leads for your business.
That’s really the main crux of Josh’s talk; that all the Facebook fans in the world won’t make you money unless you are creating a funnel through which they become actual leads. Even though we talk a lot about the value of organic promotion (posts that your friends and clients share with their friends), organic promotion doesn’t actually get you the multitude of prospects that Josh’s plan is going for.
The fact is that only about 10-15% of your Facebook fans see your status update or motivational post. So even if you have 5,000 followers, only 500 or so are being reached. Why? Because Facebook wants you to pay for wider-reaching or more targeted ads.
At first, you might think this sucks. But targeted ads are well worth the money. In fact, Josh likens Facebook to a money machine when targeted ads are used. As he says, “You put ten dollars in and get eleven dollars out. If you had a machine that did that, how often would you put a ten-dollar bill in the machine? As often as possible.” It’s called investing in your fitness boot camp marketing and it’s a smart investment. (more…)
When you’re starting a boot camp, you have a number of tasks in a number of different areas, including your physical facility, marketing, staffing and your daily operations. Sometimes it can really help your mindset and your progress if you can identify a handful of top priorities for right now, to keep yourself from getting overwhelmed or bogged down with details that can wait.
Here are five things you need to accomplish in your first month if you’re starting a boot camp.
Focus your marketing efforts on the three most important client funnels.
80% of your new clients are going to come from three channels: Facebook, your email list and client referrals. It’s especially important in the beginning that you focus your efforts on these. One of the best things about this list is that they’re all free, which can be important when you’re operating on a start-up budget.
So how do you maximize the potential of these channels?
Start posting relevant content regularly to your Facebook page. At least one post per day. The most important posts are usable content that your followers will share and that help set you up as an expert, progress pictures that your clients’ friends will comment on, and any low-barrier offers that you have going on.
On your Facebook page, invite followers and visitors to sign up for your email list. Entice them with an opt-in page that rewards them with a free fat loss report, workout video or other valuable download. When new clients or customers using a low-barrier offer come in to your boot camp, always get their email addresses and add them to your list. Ask people to sign up for freebies and valuable content whenever you post a YouTube video, share a blog post or hand out your cards or flyers. (more…)
This year’s Fit Body Boot Camp World Conference was no surprise; it was dynamic, packed with practical information, exciting, motivating and inspiring.
If you weren’t able to make it to the Fit Body Boot Camp World Conference, I want to share with you some of the things that you would have taken away from the conference and used to go back to your fitness boot camps pumped, informed and focused. If you’re just starting a boot camp, these points should be printed out and taped somewhere that you can see them regularly.
Find a mentor or coach or more successful friend and then ask and learn.
Don’t try to figure everything out on your own, especially if you’re just starting a boot camp. Successful people, especially Fit Body Boot Camp top earners, are happy to share what they know with people who are willing to listen.
Whether you need to learn how to become a fitness marketing powerhouse or how to find, hire and train your staff, ask questions and then listen to what people who have already mastered these things have to teach you. You’ll save years of trouble and financial struggle just by taking advantage of other people’s experience.
Do at least one thing every day to move yourself closer to your goals.
Every day that you stand still is a day wasted. Don’t tell yourself that you’ll work on making the most of the three best sales funnels at some point. Work on one of them today. Don’t tell yourself that you’ll come up with a fitness info product once you’re making more money. Start brainstorming ideas this week. Don’t decide that you’ll give those windshield flyers another week to pay off, try another strategy right now. Have a list of goals and then list out some steps to reach those goals, then do at least one of those things every single day. (more…)
When a brand-new Fit Body Boot Camp owner or any new fitness entrepreneur is struggling to pay the bills and wondering what to do next to build their business, they have some trouble believing they could be earning six or even seven figures within just a few years. They know very little about marketing a personal training business, becoming well-known in their communities or establishing themselves as experts.
But let’s be really clear about something: the biggest earners at Fit Body Boot Camp started from exactly that same place. If they can get from where you are to where they are, so can you.
I’ve spent a lot of time talking to and learning from people like Shawna Kaminski, Rebecca Tabbert, Sean Francis, Josh Carter and many other Fit Body Boot Camp owners who are pulling in 6-7 figures per year.
I want to share with you four things they all have know, use and tell the people who ask them for advice; four things that will help you get into a position to start marketing your personal training business into a seven-figure monopoly on the personal training market in your area.
Don’t run your business (or let it run you); use really good systems and let those systems run the business for you.
Fit Body Boot Camp owners have the advantage of having turnkey marketing, email, accounting, staffing and retention systems built right into their start-up package. These systems were chosen because they work. FBBC owners they don’t have to reinvent the wheel or spend hours out of every day overseeing every aspect of the business. Smart entrepreneurs will find out which systems are working for the most people and implement those systems so that they can focus their energy and time on getting and keeping new clients. (more…)
