Lifestyle and Self Improvement

Autopsy Of A Done-For-You Fitness Marketing Mailer

Posted by on December 11, 2009 at 2:26 am

Autopsy of a fitness marketing mailer


Wealth Is Measured By What You Can Give

Posted by on December 10, 2009 at 4:03 am

picture-21The true meaning of wealth is not measured by what you have, but by what you can give.

And if your a regular on, then you're getting tons of great tips, strategies and tactics for MAKING the cash-o-la... And lot's of it.

And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.

For example, Bedros and I are using Fit Body Boot Camp to launch a nation wide charity to feed starving families called "Burn The Fat, Feed The Hungry"

Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.

And my personal training studio, is giving free Saturday workouts if you bring a can of food or a toy that we will donate to a local shelter.

But you can give everyday... and it doesn't have to be much... for example:

Fitness Marketing comfort Zone Smasher

Posted by on December 5, 2009 at 1:48 am

This type of fitness marketing takes BALLS... Big balls!



It really is all about getting outta your comfort zone.

The more ya do it, the easier everthing becomes.

I hope you enjoyed the video, it really inspired me.

Be sure ya leave a comment for Mike telling him what you think.

Insert Dream Here

Posted by on November 19, 2009 at 11:33 pm

picture-62Your friend Steve here and I have a very short, but POWERFUL post for ya.

It's about YOU making some big shit happen in your life.

Not just waking up in the morning to repeat the same day as the one before, but REALLY living the life of your dreams, on purpose, and on YOUR terms.

It's about NOT being an EFFECT, but being the friggin CAUSE.

It's about not just doing, but DOMINATING.

It's about looking in the mirror and seeing a badass business warrior who cannot be stopped.

A warrior who gets knocked down 9 times, smiles and gets up 10 times.

I'm here to tell you that you CAN start living your dream... RIGHT NOW.

You CAN dare to DREAM BIG... I mean BIIIIGGGGG...

Like if you can do ANYTHING, and could not fail... That big.

Like the kind of big that makes you look fear in the face, and say, "Where ya going bitch, let's party..."

A Very Important Fitness Marketing Question

Posted by on November 19, 2009 at 9:40 am

picture-221Hey Steve here with a very special guest post from my Aussie bud Adam Toohey Oye! Oye! Oye!

Adam owns a Fit Body Boot Camp in Toronto and is a NLP voodoo master.

And in case you're wondering what NLP is, it's a system for using language patterns to "control" people's minds.

Pretty cool stuff.

But don't worry, I personally know that Adam only uses his "powers" for the good of mankind.

So, being a total giver, Adam decided to do a fitness marketing guess post on NLP and fitness marketing.

So without further ado...

Heeeeeeere's Adam!

Adam here, and I have a REALLY Important Question for you...

The Power of Questions is a topic that is frequently discussed in the areas of NLP, NAC and many other areas of discipline/therapy. As a Bootcamp instructor you are always asking your clients questions before they dive into your program...

These might include...picture-25

-        What is your past Bootcamp/gym experience?

-        Do you have any prior injuries or medical conditions?

-        What specific goals do you have?

-        What else do you want to achieve with Fit Body Bootcamp?

-        Who referred you to this Bootcamp?

You get the idea...

We ask them these questions in order to get a little more of an understanding of their world and what we might expect from them within the confines of our camp.

But I have a question for you... (And it's not the REALLY Important one... yet)

Are your questions REALLY helping you to totally understand your clients' world?

Let's be honest... the PARQs and Consultation Forms that most BIG GYMS give to their clients SUCK!


Most of them provide nothing more than a brief background of your potential/new client and really never get to the core of who they are and what they value.

Now hear this... The quality of your questioning IS the quality of your communication. The quality of your questions will determine how soon you form an inseparable bond between yourself and your client.

And when you understand what's REALLY going on with your client they will stay with you FOREVER and you will be drowning in referrals. (A good problem to have)

How To Become A Mega Action Taker

Posted by on November 8, 2009 at 5:53 am

How to become a mega MASSIVE ACTION taker

A couple of weeks ago at the Fitness Info Summit, I did a little experiment from the stage.

I wanted to do 3 things:

1.  See who the biggest action takers in the room were.

2.  Discover WHY some people wont take action to get something they REALLY want.

3.  Show how to OVERCOME that "thing" that keeps you from taking action when you want and need to.

Here's some pictures to "show" you exatly what happened...
Check it out.







So what lesson did we learn here?


29 Success Tips For Fitness Professionals

Posted by on July 30, 2009 at 1:58 am

Here are 29 tips that have helped me achieve massive business success

Enjoy 🙂

1. Be the CAUSE... Not the EFFECT454

2. Pull and push as many others UP... Never down

3. The more you help others get what they want... the more you'll get what you want

4. You're a Fighter Jet... Make sure you fly with other fighter jets... If you fly with propeller planes,
you'll have to slow down to their speed, and may even stall... Stay super-sonic

5. Go all out on the 5% that propels  your business forward... Out source the other 95%

6. Surround your self with people who make 10x's more money than you... You will automatically pick up their habits

7. Cut ALL negativity out of your life... Especially negative people

8. Spend MORE time outside of your comfort zonettt

9. DON'T try to reinvent the wheel... Find a proven formula and use it

10. Talk about your business to 10 more people a day than you do now... That's 300 more over 30 days... 3600 more over a year

11. Expect success... We get what we expect


How To Be A Spartan Badass

Posted by on July 26, 2009 at 10:40 pm

Hey - I have a VERY IMPORTANT video for you to watch that answers all the questions we're
getting about the Fit Body Boot Camp real business model (see below)

But first....

Here are some friggin killer fitness marketing mindset lessons you can learn from the
Spartan warriors

Check it out...


Me and Bedros are getting a TON of questions about the Fit Body Boot Camp Business Model
that we are releasing a very limited number of this Wednesday, July 29 at 9:00am PST
(First come, first serve only)

So we shot a quick video to answer those questions here

And we are gonna have a live tele-seminar to go in depth about
the Fit Body Boot Camp Business Model...

This is what to do to get access to the tele-seminar
Tuesday, July 28 at 1:00pm PST

DATE: Tuesday, July 28th at 1:00 PM PST / 4:00 PM EST

CALL IN NUMBER: (218) 844-8799


The 'doors' open Wednesday at 9:00 AM PST and it is first come first serve
- so once a territory is taken, it's protected - meaning we won't allow
other FBBC locations to open near by.

Ps. Be sure to watch this video with me and Bedros here

See (me) Teach a Boot Camp

Posted by on July 23, 2009 at 11:02 am

So after TONS of emails asking to SEE video of ME teaching a boot camp...thumbsup_steve_whitebackground

The long awaited day has finally come.

Today no more talk about boot camp marketing or fitness marketing...

Nope, today you get to SEE me in ACTION!

But first, watch this video of the "4 most important things" you should do RIGHT NOW to blow up your boot camp or personal training biz!


And now...

Without further ado...

here is ME teaching a boot camp 😀

Watch me teach a boot camp >>here<<