Crappy Resume = Crappy Fitness Marketing

Posted by Steve Hochman on Sun. Feb. 22nd, 2009

6 comments

p7_1I just picked up a resume that some trainer left for me.  A resume is no different then any other marketing piece - It's designed to sell... YOU!

But here's the problem with this trainer, and so many others... He has NO CLUE about marketing. And what's worse, he probably thinks he's a marketing BAD ASS and it's the economy not his CRAPPY marketing causing his fitness business to take a nosedive.

Check out this video on how NOT to be a crappy marketer or make a crappy resume!

Enjoy.

This entry was posted on February 22, 2009 at 1:55 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Blog, Fitness Marketing, High Conversion Copywriting by Steve Hochman | 6 Comments

6 Comments "Crappy Resume = Crappy Fitness Marketing"

  • Tarvin Durbin says:
    February 22, 2009 at 3:51 pm

    Love your Energy Bro,
    You DEFINITELY have made some killer points in this one !!!
    WOW....Could you imagine how different not only the Fitness Industry would be, but also any other industry would be as well, if people were to follow this way of thinking???? Simply Amazing Dude !!!
    Thanks Again,

    Tarvin

  • Bryan says:
    February 22, 2009 at 7:14 pm

    Hey Steve,

    Great post! Its amazing how much we as trainers boast about our experience and certifications but in reality our clients don't give a shit about it. All prospects and clients care is that they are getting results from a kick ass instructor who is gonna give them what they want.

    I can't tell you how many times I pissed off other trainers when I 1st started out as a trainer with only 1 certification in a chain health club with so many trainers. I never once bragged about my experience (hell I was 18 when I started), what I did was promised and delivered results. Ultimately I became the top trainer in sales in the entire district. That pissed off so many trainers esp the ones with degrees and a ton of certifications.

    Hell a lot of those master trainer clients wanted to train with me because they saw the results and how much fun we were all having. I may have been inexperienced as trainer but I brought a ton of money to the gym and became a GM at just the age of 19.

    So yeah bro I will def be looking for that type of presentation when I get resumes sent to me.

  • Ali Ruddy says:
    February 25, 2009 at 12:52 pm

    Hi Steve-
    I really appreciate the time you took to post a winner resume. You nailed it with all your insight. I have to say you motivated me to improve my marketing skills. I can use good tips like this to move ahead in life. You rock!!

  • Luke Wold says:
    March 5, 2009 at 4:44 pm

    Yo Steve!

    Lotsa people ask me to check out their resumes and give feedback.

    Now I can just send them to this video!

    Thanks!

    Luke

  • JJ says:
    June 4, 2009 at 6:54 am

    Steve, I think that's a great idea for a resume and if I ever decide to give up on marketing myself and go back to looking for work at the clubs your resume concept is EXACTLY, what I will follow.

    I REALLY like reading your blog and your ideas are amazing;
    However, don't you think your being a bit harsh with your hiring concepts? Don't you think that a potential employee who could market themselves to YOU might become your competition very quickly?

    I would tend to think that as a business owner, you would want to look for someone with the ultimate "potential" to be groomed into a trainer that is loyal and works hard for YOU, your facility and YOUR clients. As a former business owner myself, (I was in the music business before fitness and owned a very profitable night club), I tried to hire people that I could easily train to follow my systems.

    I looked for staff that would be loyal and honest to me and my venue and that would treat me and my customers with respect.
    I had a staff that worked different areas of my business so that everything ran like a well oiled machine. I did not care if they did not understand my marketing, only my sales system and customer service policies. I'd be skeptical of hiring staff that could possibly be coming to work for me, just because they were trying to learn my systems and later become my competition.

  • Fred says:
    March 29, 2010 at 7:37 pm

    Hi Steve,

    I was thinking of this video when I was writing my resume! Can you please post the video again? It doesn't seem to work...

    Thanks bro!

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