How to Start a Fitness Boot Camp Email List and Make It Work for You

We talk a lot at Fit Body Boot Camp about the incredible value of having an email list and working it for maximum results. But we don’t talk as much as we probably should about how to start a fitness boot camp email list from the ground up. After all, most personal trainers aren’t all that experienced in marketing and as new boot camp owners, they need some guidance in getting those names before they can start building their business.

Screen Shot 2014-08-25 at 10.43.08 AMLuckily, building an email list isn’t as hard as you may think and no, you shouldn’t fall for some fly-by-night company offering to sell you a list. Those lists will be full of people who have been spammed to death, people who aren’t even a little bit interested in getting fit and people who changed their email addresses six years ago. It’s not that hard to get your own list going and I’m going to give you some very simple steps that will show you how to start a fitness boot camp email list and what to do with it to start making money and growing your boot camp business.

Step 1: Create and offer a free report, nutrition plan, mini-workout or other gift and advertise it on your website, your Facebook page, on Twitter and Google+ and everywhere else that you’re visible. Make it something relevant, something that provides real value, but keep it short and simple. Then let people know that you just need their email address and you’ll get it right to them. Now you have a list of people who are obviously interested in getting fit and healthy, so that means they’re more likely to be interested in your fitness boot camp, as well.

Step 2: Send them your free gift, but also deliver other great content to them on a weekly basis. This could be pre/post workout recipes, best ab exercises, an article on boosting metabolism or whatever you like. I would also strongly suggest you sign up for FitPro Newlsetter, which looks like a great fitness magazine, already contains great new content every month and you can also add your own content to it. It’s a great plug and play solution for high-value content.

By delivering great, usable content every week, you establish yourself as an expert, build trust and help prospects to know and like you.

Screen Shot 2014-08-25 at 10.49.29 AMStep 3: Make your email subscribers great low-barrier offers. You only want to promote your business or special deals about once every ten emails or so. Any more than that and people will trash your emails unopened because they’ll assume it’s another advertisement.

However, making low-barrier offers is absolutely essential. This is how your email list starts making you money. Not only will you bring people in for these short term deals (making a little money) but you’ll then be able to knock their socks off, give them great results and then convert them to long-term clients (where you start making big money).

Step 4: At some point during the prospect’s trial period, sit down with them and offer them a killer deal on a long-term contract. Make sure you’re focusing on their goals and your results, not just on how great a deal you can give them.

These are just four simple steps that tell you what you need to know about how to start a fitness boot camp email list and use it to build your membership, but it’s enough to get you started on your way to filling those sessions to capacity.

Posted in Boot Camp Marketing, Fitness Marketing, How To Start a Fitness Boot Camp Business by Steve Hochman | No Comments Yet

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