Though the prospect of opening up a personal fitness center and developing your business plan may seem like daunting tasks, there are steps that you can take to make the process much less stressful. Your business plan should clearly outline exactly what your goals are and your marketing plan should be the steps to accomplishing those goals. There are two ways to market your business: the hard (time consuming and expensive) way and the easy way. I want to help you get your personal trainer marketing on the right track the easy way.
Today I’m going to share what I’ve learned are some of the essential steps to building a business that pays you what you’re worth as well as some tips to help you get started on your personal training marketing habits.

Laser Focus on Your Specific Niche

Every personal trainer has a specific niche that they’re more drawn to than others. Take a close look at who in the community is most likely to be attracted to your style of training. Do you prefer to focus more on strength training or weight loss? Do you enjoy working with younger people or would you prefer to focus on the senior population?
Narrow your market down to a laser point so that you know exactly who your target market is. Be as specific as possible in order to establish yourself as an expert in your niche. By identifying exactly who your niche market is, you’ll be able to identify exactly what their needs are and how to meet them. That’s the most essential element of a successful personal trainer marketing campaign.

Find and Track Your Top 3 Strategies to Generating Leads

Blindly marketing your business is like playing pin the tail on the donkey. You never know which pin is going to hit the mark. Also, it’s a tremendous waste of effort and money to pay for advertising that doesn’t work when you could be funneling your time and marketing cash into the methods that do.

To know what’s working for you, though, you need to track each marketing strategy. That way, you can really focus on what’s working and stop wasting resources on what’s not.

A great way to do this is to use different phone numbers. If you’re running a Facebook campaign, assign it an independent phone number so that you know that every single call that comes in on that number is from Facebook. If you run a newspaper ad, use a different number unique to that ad. Track each method and narrow your results down to your top 3 lead generating strategies.

Googlevoice and RingCentral are both excellent options for multiple numbers, and they’re both free, so all you’ll have to invest is your time.

Once you’ve found your three best strategies, really start focusing on those strategies and make them a significant part of your personal trainer marketing campaign. If newspaper ads were working, buy a bigger ad or increase the number of days per week that your ad runs. If hanging fliers is really bringing in the masses, then hang more fliers!
Your goal isn’t to market in a million different ways; instead you want to find a few extremely effective methods and pursue them aggressively.

Figure Out How Much You’re Going to Charge

Many people make the mistake of setting price points based on what other people are charging. Don’t do that. Instead, figure out what you’re worth and develop your fee schedule based on results and value that only you can offer. Instead of focusing on what other gyms are charging, find ways to add value to your own business so that you can charge what you’re worth.

By building some loss prevention measures into your personal fitness marketing plan, people will be willing to give you a try, even if your rates are higher than the next guy’s. Once you have them, all you have to do is deliver on your promises and get them the results of their lives.

One loss prevention method that works is the money-back guarantee. Frequently, it’s not that people don’t want to spend their money; it’s that they don’t want to waste it. If they’re interested in what you have to offer, and they know they won’t lose anything if they don’t like your results, they’ll be more willing to give you a chance.

Another effective method is providing social proof. Incorporate testimonials into your marketing materials. Have them on your website and on your social media pages. Also, build a presence on review sites such as Yelp. Potential clients like to see that other people have had success with you.

Use EFT to Guarantee Income

Instead of being a bill collector at the beginning of each month, build automatic payments into your client contract. That way, your money is automatically transferred from your client’s account into yours at the same time every month. You have guaranteed income and you don’t have to waste time sending out bills or waiting for somebody to pay you. You can focus on providing quality services and building your business.

The number one key to successful marketing is to develop an effective personal trainer marketing plan that promises prospects the results they want and need and then deliver on that promise. Every time, with every client.

This entry was posted on June 12, 2014 at 8:36 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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