In part deuce of "How To Get 100 Clients In 30 Days" I show you how to do my famous "non-close" close.
This is especially effective with peeps that are on promos.
At the beginning of the video I reenact my version of the scene "Coffee Is For Closers" from the movie Glengarry Glenn Ross.
As you can see, using my "non-close close" is super easy and will increase your conversion especially with prospect who are on promos like email promos or groupon.
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You've probably heard the boot camp marketing term Human Billboards before.
You may have even used this strategy yourself.
And if you did I wouldn't be surprised because since I introduced Human Billboard Marketing to the fitness industry, it has arguable been the most widely used marketing strategy in our industry.
It still kinda feels weird to hear the term used from Los Angles to the UK.
But I'm not sure if I ever told you HOW, or WHY I invented Human Billboard Marketing.
I figure, knowing how it came to be may help you to use it to get more clients in ways you've never thought of before.
HOW and WHY I invented Human Billboard Marketing
Back in 2000 I opened up my first personal training studio.
Before I opened the doors, and it was just an empty shell, I went to all the big chain gyms in the area and met with the trainers that I thought would want to come on board (This was before craigslist.com)
It was pretty crazy actually.
After scoping out the top trainers (or so I thought) I would walk up to them and tell them about this bad ass opportunity I had for them, and that they can do way better then they're doing now.
Then we would meet outside in my truck, and I would get them on board this gym that I didn't even have yet.
Fast forward a few months and the studio was built out, the doors were open, and I was ready to DOMINATE!
I had 30 trainers ready to go - they would all be paying me rent plus splitting the monthly debits for the client I gave them.
I was going to be instantly rich (or so I though)
As it turns out, 28 out of the thirty trainers backed out by week two, and I had just spent all my savings plus took out a small loan on my house - Basically I was DEAD ASS BROKE and rent was due in a few weeks.
It felt like got kicked in the nuts!
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I was filming a boot camp marketing video to show how you how to get tons of new boot campers from apartment complexes when I was attacked.
Warning: The video you are about to see contains violence.
Watch at your own risk.
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So after taking a week off, it's time for the first boot camp marketing blog post of 2012.
I'm going to show you five things you should be doing right now in your boot camp to 2012 with a bang!
Aaaand here we go...
#1 - Be cool!
Make absolutely sure that you are extra cool to people this year.
Surround yourself with POSITIVE people who support and believe in you.
If you have any toxic negative people in your life that try to get you to join their pity party just CUT THEM OUT.
Because when you feel good you attract good stuff, when you feel bad you attract bad stuff.
#2 - Build your email list!
As you may have seen on my Facebook wall, I've received dozens of text messages from coaching clients, Boot Camp Formula 5 members and Fit Body Boot Camp owners saying their boot camps were flooded with new clients from sending out my email promo's.
In face, I even got an email from someone saying they got over 100 new client from blasting out a single on of my email promos.
Here is one I shared on my blog last year called the 16 Day Sexy Slim Down that produced over $800,000 in new revenue for trainers.
It's my new years gift to you to use...
The 16 Day Sexy Slim Down
When prospects call to register, get their credit card info over the phone to reserve their spot and pay the $67… If they do not have their credit card on them tell them they can bring it in but you do not take cash or check, so they have to bring it to participate.
Once they come in on day one, have them pick the program that they will automatically continue on should they choose to stay on board after the 16 days are over.
Send email 1 out on Monday, send email 2 out on Wednesday and send email 3 out on Friday (The program starts on Monday) then send Email 4 out a week from Monday.
This email lets them know about your awesome new program…
Send this out on Monday (Email 1)
NOTE: Be sure to ad the DATE, LOCATION and YOUR NUMBER in the places indicated below.
Subject: (Embarrassing) her pants fell off
Recently I did a little fat loss experiment with a few of my
clients and something REALLY EMBARRASSING happened
to one of them.
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Each year with technology, social media and group marketing the game changes.
And if you're not "in the know" then you're in danger of missing out on massive revenue opportunities.
I didn't become the undisputed boot camp marketing authority by staying behind the curve, and if you want to get all the clients, money and freedom that you deserve from your boot camps, then you'll follow this top 10 check list.
1. Facebook Viral Marketing - Grow your email list using the "Facebook Suck Out Method".
Importing from Facebook is super simple.
1- Click to go to Yahoo's Email Address Import Tool and click the Facebook icon.
2- Click 'Okay' for "Do you want to share your contacts with Yahoo!"
3- All your Facebook emails are now in Yahoo.
4 - Export contacts from Yahoo and upload them to your email blast service.
This is one of the easiest ways to grow your email list by the hundreds for free each month.
2. Monthly email promotions - Now that you're using the Facebook Suck Out Method to grow your email list, you should do an email promo every month.
One of my coaching clients and FBBC owner Marcia Inoue got 104 new boot campers in 72 hours with my Holiday Fat Buster email series.
So get out your 2012 Calendar, begin with January, and plan out 12 promos for for 2012.
3. Use companies like Groupon and Living Social to boost your client base.
Now, you'll hear some people saying, "Don't do it, those deal sites suck."
Well, frankly I'm fine with them thinking that, more for the people I coach.
But the truth is, if you run your deal right it's like hitting a grand slam home run.
YOU HAVE to get the discount people's credit card before they come in.
And on their first day, you HAVE to get them to commit to a program unless they cancel.
Do it this way, and you'll be LOVING the deal of the day sites, do it another way and you may be in for a nightmare.
4. Learn from the best - Each year my pal Bedros puts on the business exploding event of the year called the Fitness Business Summit where the top dominators in the fitness industry share their most powerful client getting strategies, tactics and systems.
The most serious success minded fitness professionals from all around the world will be here to get the most cutting edge advantages to quantum leap their businesses forward in 2012.
5. Focus "on" your boot camp more than "in" your boot camp - One of the first lessons I learned from my first mentor what the difference between working "in" your business and working "on" it.
When you're working "in" your business you're doing things like training clients, processing contracts, updating email lists, paying bills and stuff like that.
When you are doing those things you ARE NOT growing your business...
In fact, my first mentor taught me that a REAL BUSINESS can run without you, otherwise you own a job, which is better than working for someone, but it's not a business.
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I get a whole bunch of questions about how to sell fitness and keep your boot campers during the holidays...
Well lucky for you it's pretty simple when ya know what to do.
So to answer the first question, let's start with the two most common objections you may get when selling fitness during the holidays.
The most common objections are, "I want to wait until January first to sign up for your boot camp.", or "I've spent too much during the holidays and I have to wait until January."
Those are probably the most common objections and here's how to overcome them.
When a prospect tells you they want to wait until January to sign up, offer to train them at a special 70 percent off "holiday" rate for 30 days...
So instead of paying %197 a month, their first month is only $59.
Of course they will sign up for your 12 month agreement that goes to full price after the first discounted month.
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I've been seeing waaay too many boot camp owners charging too little for their boot camps lately.
9 times out of 10, the reason you may be "undercharging" has nothing to do with anything else but YOU.
In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people wont pay higher rates but that's almost never true...
I'll prove it to you.
Let's say you're changing $97 bucks a month for you boot camp because supposedly that's all folks in your area can afford.
Now imagine if Jillian Michaels from the Biggest Loser opened a boot camp in your town and said that she only had 50 spots and she was charging $297 a month...
Do you think 50 people in your city would jump on that?
Hmmm... So they CAN afford it after all.
Now, I'm NOT saying to jack up your prices to double tomorrow and I'm NOT saying to raise the rates of your current boot camp clients either.
But you can raise the rates on your NEW clients slowly.
Here's how...
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Way before I started getting referred to as the world's undisputed boot camp marketing authority, I had a little problem...
Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came time to pa the rent.
So I got 40 Human Billboards (This was before I named Human Billboards, Human Billboards) and asked ONE VERY, VERY IMPORTANT QUESTION.
It was, "Where do you work?"
This one little question CHANGED My LIFE.
Ya see, it turned out that 11 out of my 25 Human Billboards worked at offices that ranged from 20 to 1000 employees.
Now, fast forward 30 days later and I had over 27 FULL PRICED clients and here's the EXACT FORMULA for how I did it (and you can do the same)
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I'm willing (for a limited time) to do a 30 minute 1-on-1 free strategy call with you to help put the Boot Camp Freedom Wheel in to action.
In fact, I'm more than just willing, I'm totally pumped to help you!
Please schedule my free 1-on-1 strategy call
