Everyone knows that they key to owning a successful business is the ability to attract leads and convert those leads into paying clients. It doesn’t matter if you’re selling tangible products such as home furnishings or clothing, online or off, the principles are pretty much the same.
It’s down to finding a proven fitness selling system that works.
If you’ve ever taken a good internet marketing course from someone who actually makes money from marketing online (and not just from selling courses), you’re given a specific system to follow.
You start with learning how to find the best places to promote your business, how to interact with people, gather high quality leads and then convert those leads into sales. Online, that closing will culminate in a purchase.
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In part deuce of "How To Get 100 Clients In 30 Days" I show you how to do my famous "non-close" close.
This is especially effective with peeps that are on promos.
At the beginning of the video I reenact my version of the scene "Coffee Is For Closers" from the movie Glengarry Glenn Ross.
As you can see, using my "non-close close" is super easy and will increase your conversion especially with prospect who are on promos like email promos or groupon.
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I get a whole bunch of questions about how to sell fitness and keep your boot campers during the holidays...
Well lucky for you it's pretty simple when ya know what to do.
So to answer the first question, let's start with the two most common objections you may get when selling fitness during the holidays.
The most common objections are, "I want to wait until January first to sign up for your boot camp.", or "I've spent too much during the holidays and I have to wait until January."
Those are probably the most common objections and here's how to overcome them.
When a prospect tells you they want to wait until January to sign up, offer to train them at a special 70 percent off "holiday" rate for 30 days...
So instead of paying %197 a month, their first month is only $59.
Of course they will sign up for your 12 month agreement that goes to full price after the first discounted month.
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I've been seeing waaay too many boot camp owners charging too little for their boot camps lately.
9 times out of 10, the reason you may be "undercharging" has nothing to do with anything else but YOU.
In other words, you may SAY that you KNOW your boot camp has MASSIVE VALUE and that people wont pay higher rates but that's almost never true...
I'll prove it to you.
Let's say you're changing $97 bucks a month for you boot camp because supposedly that's all folks in your area can afford.
Now imagine if Jillian Michaels from the Biggest Loser opened a boot camp in your town and said that she only had 50 spots and she was charging $297 a month...
Do you think 50 people in your city would jump on that?
Hmmm... So they CAN afford it after all.
Now, I'm NOT saying to jack up your prices to double tomorrow and I'm NOT saying to raise the rates of your current boot camp clients either.
But you can raise the rates on your NEW clients slowly.
Here's how...
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Greg Carbone is a top personal trainer in Eatontown and owns a multiple six figure stand-alone boot camp in Monmouth County
For way more high level client flooding boot camp systems, apply to participate in my "Ten-times your boot camp business experiment here
Ten Times Your Boot Camp Business experiment
Ten Times Your Boot Camp Business experiment
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I knew you would get a TON of VALUE out of this video...
And I want to give a HUGE thanks to Mrs. "S.T." for sharing this with my readers.
If you want more high-level boot camp building strategies and systems then be sure to head over to the Boot Camp Success Accelerator <--
Rock on!
Steve
There's one part of boot camp marketing that seems to be getting over looked WAY too much.
It's SELLING!
You see, getting leads is just one part of boot camp marketing. The other part is SELLING.
And when I say selling, I'm talking about "Buy or DIE" style.
Here's how buy or die works...
You FOLLOW UP with a lead until they either BUY, or ask you to stop contacting them (DIE).
Here are 5 methods to get leads to "Buy or DIE"
1. By Email - Having a pre-made email auto responder system is a great way to follow up with leads
And the best part is that you only have to create the emails once, then as leads are entered into your "lead system", the follow up happens on auto-pilot.
2. By Phone - As soon as a prospect tries out your boot camp or submits their phone number on your website, set up a phone follow up schedule.
I make the majority of my follow up calls in the first 10 days because that is when a prospect is the "hottest"
After 10 days, I call once a week for 30 days, then once a month after that.
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Hey - Bedros and I are just getting ready to leave Las Vegas and head back home.
We had a blast and got TONS of stuff done 🙂
(Be sure and ask me about the "little incident" when you see me and my bro David at the Fitness Info Summit
But before we take off, I wanted to show you a simple, but POWERFUL client getting strategy that my brother David uses for Craigslist.
So if ya want to get boat-loads of clients for free of of CL, then check out this strategy below.
And if you interested in jumping on board the worlds most dominating boot camp system, before your territory is gone for good, then go here.
Ok, now check out this killer craigslist fitness marketing strategy.
Here's one more tested-to-work secret from my brother David's Craigslist bag o' tricks
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Now, check out the worlds most powerful formula for total boot camp domination
Talk to ya soon!
Steve
PS Take your fitness boot camp business to the next level here
