There are only two legitimate reasons why a personal trainer would work for someone else instead of starting a fitness business of their own: to learn the ropes, or because he’s affraid of the responsibility and commitment required to start his own business. I know it’s not because he’s lazy!
However much you like the person you work for, he’s making money from the sweat of your brow. Chances are you’re not too happy with what you earn, but hey, he has all the headaches of paying bills, rent, salaries and advertising expenses and going through the process of attracting and retaining clients.
But some of the clients only see you. They ask for your services personally. They’ve hardly ever seen your boss. He spends a lot of time developing other business ideas or playing golf, and he’s often away with his family taking trips to places you can only dream of visiting.
You run two of his weekly Boot Camps. A total of 75 people paying how much each? And you get paid what for doing that? Now that simple calculation has quite possibly stimulated some of your entrepreneurial spirit. (more…)
Marketing is a confusing world especially if you’re specifically trying to promote your fitness business online. Perhaps you decide to go for article marketing because you’re a good writer. Maybe you’re great at making videos, and if you like spending hours on social media sites you can also do well promoting your services via Twitter, FaceBook or the myriad of other similar sites. Marketing your fitness center sounds easy doesn’t it? It can be if you have hours to spare, but remember you’re not making any money while you’re experimenting!
Let’s take writing articles first. If nutrition and losing weight are a major part of your business, then article writing can work. But who do you submit your article to? There’s ezinearticles.com, buzzle.com, helium.com, Suite101.com, Articlesbase.com, Hubpages.com, Squidoo.com, Ehow.com and dozens of others.
For your videos, again you can submit them to any or all of the many video marketing sites – not just YouTube. There’s Vimeo, Metacafe, Ustream.tv, Viddler and a bunch of others that will all bring thousands of hits to your videos from all over the world.
But yours is a Local Business!
It’s great to see you’ve had thousands of hits and views of course, but if the time you’re investing isn’t bringing you clients and referrals, the few dollars you may make from advertising on your site isn’t going to cover the bills.
Local businesses must look at the smaller picture where the internet is concerned regarding fitness marketing strategies, or risk wasting time and energy that doesn’t bring results. The following are three of the best ways to get your business found online, that will bring positive results:
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First and foremost, you need a tool to be able to start, grow and deliver to your list. While there are many services that do these basic things online if you are in the fitness business, signing up for Fit Pro Newsletter fitness newsletter is pretty much a no-brainer. As it does all the most basic things but it also sends your list professionally written newsletters with amazing content for you and much more - see below.
Growing a List
If you want to build a thriving fitness business you have to build a list. There’s no way around it. With most types of online business and those who have to rely heavily on an online presence to get new business and referrals (who doesn’t these days) the business owner will have to do it alone and that can be a pain in the butt.
First you have to build some kind of list without offering anything to get those email addresses. You have to decide how often you’re going to send out your emails and newsletters and then you have to research what your target audience wants or needs, because providing low quality or irrelevant stuff will mean they either don’t read your newsletter or they unsubscribe and that will be a big waste of time.
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It’s interesting to see how some Fitness Boot Camp have an amazing track record of getting referrals, but others, don’t.
This is usually a black and white situation. These businesses either get or they don’t.
This factor doesn’t necessarily have a direct correlation on either the business is a success or a failure but, being good getting referrals sure make it a whole lot easier to run your fitness boot camp business successfully.
On top of knowing how to market a fitness boot camp, you must understand that your prospects and clients are looking for results at first and you must be able to deliver it in order to survive in this business.
But, what now? You are delivering results but there are probably dozens of other personal trainers and boot camps in your area that are also doing so.
So? How do you stand out from this “fitness crowd?” How do you not only keep the clients but also have them refer their friends, families and co-workers to you?
The word that best encapsulates what you need to focus on is EXPERIENCE!
Aside from awesome results you must deliver an awesome experience, an experience that your prospects and clients are not able to find anywhere else.
By now you are probably asking yourself, but HOW? I share a few of the tools we use at Fit Body Boot Camp below.
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One of the ways I grew my first six boot camp locations all to six-figures in 7 months was by making each workout an EVENT!
I figured there wasn't a whole lot I could control in the world, but I COULD control if I gave my clients the MOST AWESOME experience ever.
I may not KNOW as much about the human body as some of the other trainers in my area, but I can DAMN SURE DESTROY them when it can to giving the ultimate boot camp experience.
And that's exactly what I did, and I'm positive that it had a huge impact in my success.
So how do you give the ULTIMATE BOOT CAMP EXPERIENCE?
Well besides bring heaping amounts of A.P.E (appreciation, passion and energy), it's super important to NAME and THEME each of your workouts.
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Irma definitely has target lock-on when it comes to her goals.
I don't know about you, but that interview got me super pumped... Irma's energy is off the hook.
I hope you got as much out of it as I did.
Aaaand, if you want a real eye-opening experience, take five minutes to fill out this questionnaire
Rock on!
Steve
So after TONS of emails asking to SEE video of ME teaching a boot camp...
The long awaited day has finally come.
Today no more talk about boot camp marketing or fitness marketing...
Nope, today you get to SEE me in ACTION!
But first, watch this video of the "4 most important things" you should do RIGHT NOW to blow up your boot camp or personal training biz!
And now...
Without further ado...
here is ME teaching a boot camp 😀
Watch me teach a boot camp >>here<<
All the badass boot camp marketing in the world won't save your boot camps from the "Boot Camp Grim Reaper" if they're being compared to a $19 a month aerobics class.
Lately I've noticed some local boot camps falling into the trap of replicating exercises, movements and themes done in a aerobics classes.
Here's why this can be a HUGE problem, and you may not even know it.
Most of your boot camp clients have either seen or been in some sort of classes offered at those huge chain gyms.
When you imitate anything done in one of those classes, your members either consciously or unconsciously make a comparison in their brain.
When this happens, the value of your boot camp goes WAY down, and they suddenly start feeling like they are paying too much.
What's weird is, they might not even know why they are feeling like that.
The bad news is this usually leads to "unexpected client cancelations"
And that SUCKS gorilla balls!
So, to make sure that shit doesn't accidentally happen to you, I made a quick video to watch!
Enjoy -
I teamed up with one of my boot camp coaching clients today and taught the class WITH her. (I had a blast and lost my voice, too)
I asked her if it would be cool to share her boot camp review on my blog and she said "yup, no problem" (That was way cool of her since this video was just for her)
This girl is gonna be a ROCKSTAR. She has only been teaching boot camp for 2 weeks and already has 20 people a class!
In this NEVER BEEN VIEWED video, my boot camp marketing client gets critiqued right after her workout.
During this short 5:42 video we cover:
- Kick ass vs. lame ass themes
- Dangerous Ab exercises
- Acting like an AUTHORITY!
- And American Idol
Enjoy -
