How My Human Billboard Fitness Marketing Strategy Made One Trainer $3,315 In 4 Days

Posted by Steve Hochman on Wed. Feb. 18th, 2009

20 comments

hbb1Last week one of my favorite trainers (Who is smoking hot!!!) sent me a pretty crazy text.

Here is what it said.

"Hey Steve, here's the real deal. My boyfriend and I broke up a week ago and I moved out. I've been living out of my car and staying with friends all over Orange County and it's really starting to suck. I need to blow up my business HUGE in the next 3-6 weeks cuz if I don't by then, I'll have run out of places to stay. Can I do this and will you help me?"

So I did what anyone in my position would have done... I told her she can stay with me (Kidding)

I said I would help her create a what I call a "Human Billboard" lead generating email.

hbb2Now, for an email to be a lead magnet it has to have what I call the big 3:

1. An attention grabbing subject line. If your subject line looks spamy or boring, it won't get opened.

2. A compelling story. This is critical because it gets your prospects defenses down and softens them up for your pitch. If you don't give your prospect a darn good reason for your special offer, then they will be skeptical.

3. A clear CALL TO ACTION. You gotta tell them exactly what to do, how to do it, and what they will miss out on if they don't do it right away.

I cut and pasted the exact email that pulled $3,315 in 4 days below.

See if you can figure out why it worked so well...

(BTW she also included a really COOL video!!!)

Hey Joan,

I am just going to be radically honest with you...

I-desperately-need-your-help and I am going to ask you to do something.

Bear with me, I'll explain why in just a second.

Remember how lean and happy I was 3 years ago?

Well for a period of time I slowly started packing on the pounds causing my jeans to get tighter and tighter until I could no longer fit into them.

And what's worse, every time I upended my closet, those skinny jeans just hung there looking at me feeling sad and neglected.

I became a workout maniac.

Literally 2 hours everyday I would sweat my butt off on the treadmill and then workout like a crazy woman in the weight room...

And get this, I ate the most boring, bland "health food" on the planet but I just could NOT fit into my "skinny" jeans.

I started to get really depressed.

At this point I was getting ready to just except that I would be trapped in this body for-the-rest-of-my-life.

hbb3

Then I accidentally stumbled upon an amazing fitness formula and within 27 days I slipped back into my "skinny" jeans.

And get this – I didn't have to stick to a strict diet or spend hours in the gym.

But let me go back to the beginning to continue the story.

I lost a majority of my clients who all worked at the same mortgage company that went under.

And I'm in a dangerous situation because I cannot afford to advertise but If I don' t do something I'm going to be living on the streets!

So here's where you can help me with my unconventional idea.

My plan is to help 20 people to fit back into THEIR "skinny" jeans by practically giving away my personal training services.

I feel the shocking results will speak much loader then words and you and the other 19 people can act as "human billboards"

Would you agree?

hbb4I think if I could help like 20 people fit back into their skinny jeans, then the results would speak louder than words and blow up my business.

Don't you think?

I really don't have the extra money to help me promote my personal training so I thought the three of us (you, me and your skinny jeans) could take advantage of my situation.

I want to help you slip back into that pair of jeans hanging up in your closet, because it's the best feeling in the world putting those pants back on.

I have my body back!

I ask that you help me blow up my business by getting these crazy results for $15 a session and being one of my human billboards.

Don't get me wrong.

I know it's ridiculously cheap, but I really think it will help keep me off the streets 😉 and definitely help you get fit and sexy.

I get so happy looking in the mirror and thinking to myself "Is that really me? Yeah... it is!" When's the last time you said that to yourself?

To help this girl out BIG time, here's what you do.

Call my cell at 123-456-7891

Thank You so much!!!

Marin

PS.   Click to see me in my "skinny" jeans

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Posted in Blog, Boot Camp Marketing, Fitness Marketing, High Conversion Copywriting, Internet Marketing by Steve Hochman | 20 Comments

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