How To Take Your Boot Camp Sexiness To The Next Level!

Posted by Steve Hochman on Sat. Oct. 1st, 2011

One of the things that I always did when I was building my boot camps and personal training business is make it SEXY.

I did this by filling my programs with hot models and also posting their pics on my website for "social proof" that if ya want to look hot, I'm the "go to" guy to get you their.

I did this for a few reasons...

1. It's one of the easiest and fastest way to separate you from your competition.

2. It positions you as an authority when it comes to creating sexy bodies.

3. It ads a sexy flavor to your workouts.

4. It's just cool.

Here are a few models that trained with me and let me use their pics on my website and marketing pieces.

So here's exactly how to find FREE MODELS on craigslist.com to fill your boot camps and for you boot camp marketing.

Step 1. Go to Craigslist.com

Step 2. Go to the "Gigs" category and click on "Talent" and you can also click on "Creative" although the "Talent" one is a little better.

Step 3. Click on [Post] in the upper right, then follow all the prompts and then post your ad.

Here is a done-for-you sample ad.

Job Title: Looking for models for my fitness boot camp

Job Description:

Hi, my name is (name) and I'm the owner of (your city's) #1 fitness boot camp.

I'm looking for models who would be interested in getting unlimited free fitness boot camps and personal training in exchange for taking some pics from time-to-time for my advertising.

You can check our (your company name) at (your website).

You don't have to be a fitness model but you must have good energy and like working out.

To be considered, please submit a photo, your measurements and a link to your portfolio to (your email)

Look forward meeting you soon,

(Your name)
(your company)
Your email)
(Your Website)

---------------------

Enjoy your models and taking your boot camp sexiness to the next level 🙂

This entry was posted on October 1, 2011 at 3:07 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Uncategorized by Steve Hochman | 11 Comments

Jemand says:

October 1, 2011 at 8:31 pm

Awesome idea.. But Did ur regular boot camp members get mad that u called in models to use as the face of ur boot camp? And did having models repel potential out of shape members?
I used to train the owner of a local strip club. I've been wondering if it's a good idea to reach out to him and offer his girls boot camp deals..

Mike Giles says:

October 2, 2011 at 3:48 pm

Hey Steve, It really worked bro !! So far two models want to do bootcamp. Not just to look sexy and model but want help. Maybe you've stumbled onto something. Models are the most worried about how they look. My niche ?

stevehochman says:

October 3, 2011 at 9:51 am

Awesome Michael... I don't know if I would exactly go with that nitch, but it is sure awesome to have models in your boot camp, on your website and on your advertisements...

October 3, 2011 at 9:53 am

Hey Jemand.. No, current members didn't get upset and they weren't aware that the models trained for free or that they were even models.. I didn't really make a big deal about it. As far as repelling out of shape clients, it didn't make a difference since I had clients of all types there and the energy was always positive and supportive.

Odhran McCorry says:

October 4, 2011 at 8:54 am

Great one here Steve. Craigslist isnt so big in UK tho so wonder if we can use alternative like gumtree with same effects or do you know any popular ones you use with your UK and Irish based coaching clients?

October 4, 2011 at 3:28 pm

Ya Odhran, Gumtree would be worth a shot 🙂