Tag Archive

5 Components of a Fitness Marketing Funnel

Published on December 5, 2013 By Steve Hochman

A Fitness Marketing Guest Blog Post By Bedros Keuilian Want to know a way to make your fitness marketing strategies more effective? You need a marketing funnel to help you do just that. What’s a marketing funnel? A marketing funnel is a system that collects prospects and potential clients in one spot and then determines […]

Top 3 Offline Personal Trainer Marketing Ideas You Can Implement Right Now

Published on November 11, 2013 By Steve Hochman

One of the things that makes me mad as hell is hearing a trainer complain that they have tried EVERYTHING and still can’t seem to land any clients. “The economy sucks!” “Everyone is doing P90x!” “No one wants Personal Training (bootcamps, small group training, insert excuse here….” The fact of the matter is, in the […]

5 Mistakes to Avoid When Marketing Your Fitness Services

Published on October 30, 2013 By Steve Hochman

You are NOT in the fitness business. Whoa… what did I just say? You are not in the fitness business!? Probably the fact that you train clients day in and day out, helping them lose fat, build muscle, and basically change their lives makes you beg to differ. BUT, the fact is, even with all […]

Marketing a Personal Training Business for Maximum ROI

Published on October 3, 2013 By Steve Hochman

You’ve worked hard, you look great and you know your biz. If you have a facility you may have even got yourself into some deep financial obligations to get the place full of the latest state-of –the-art equipment, but without knowing the best way of marketing a personal training business you’ll probably be DOA. Marketing […]

Boot Camp Marketing With The Office Visit Method (Awesome!)

Published on November 16, 2011 By Steve Hochman

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem… Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came […]

5 Fitness Marketing Things You Must Do Every Month

Published on January 13, 2010 By Steve Hochman

Hey – Steve here with a very special guest post from my friend Craig Ballantyne. It blows my mind how Craig continually gets MASSIVE amounts of STUFF DONE as he continues to grow his fitness empire! Craig was cool enough to share 5 of his top fitness marketing secrets you must do every month to […]

Fitness Marketing Mindset Series #4

Published on January 9, 2010 By Steve Hochman

Fitness Marketing Mindset Series #4 If ya really think about it, every experience in life comes down to perspective. For instance, if you go to the movies in the daytime, when you get out it seems really bright outside. But it’s no brighter than it was when you went in, it’s just that your eyes […]

Fitness Marketing Mindset Series #3

Published on January 6, 2010 By Steve Hochman

Fitness Marketing Mindset Series #3 One of the biggest factors that made opening six, six-figure boot camp locations in just 7 months happen was… ENERGY! So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out? Simple, NEVER wake up because you have clients in the morning. That’s […]

How To Close 9 Out Of 10 Clients

Published on June 3, 2009 By Steve Hochman

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it! So the way I see it, you have TWO options… Option #1 Order Leonard Wankerski’s “How To Trick Clients […]