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Top 3 Offline Personal Trainer Marketing Ideas You Can Implement Right Now

Published on November 11, 2013 By Steve Hochman

One of the things that makes me mad as hell is hearing a trainer complain that they have tried EVERYTHING and still can’t seem to land any clients. “The economy sucks!” “Everyone is doing P90x!” “No one wants Personal Training (bootcamps, small group training, insert excuse here….” The fact of the matter is, in the […]

5 Mistakes to Avoid When Marketing Your Fitness Services

Published on October 30, 2013 By Steve Hochman

You are NOT in the fitness business. Whoa… what did I just say? You are not in the fitness business!? Probably the fact that you train clients day in and day out, helping them lose fat, build muscle, and basically change their lives makes you beg to differ. BUT, the fact is, even with all […]

Marketing a Personal Training Business for Maximum ROI

Published on October 3, 2013 By Steve Hochman

You’ve worked hard, you look great and you know your biz. If you have a facility you may have even got yourself into some deep financial obligations to get the place full of the latest state-of –the-art equipment, but without knowing the best way of marketing a personal training business you’ll probably be DOA. Marketing […]

Boot Camp Marketing With The Office Visit Method (Awesome!)

Published on November 16, 2011 By Steve Hochman

Way before I started getting referred to as the world’s undisputed boot camp marketing authority, I had a little problem… Ya see, I opened a personal training center and since I spent all my cash reserves, I needed to figure out a way to get clients fast or I would be screwed when it came […]

How To Close 9 Out Of 10 Clients

Published on June 3, 2009 By Steve Hochman

I was GRILLING my best bud, the undisputed KING of fitness marketing Bedros Keuilian on his legendary CLOSING and SALES Tactics when that Leonard Wakerski guy did something so UNETHICAL, that you wont even believe it! So the way I see it, you have TWO options… Option #1 Order Leonard Wankerski’s “How To Trick Clients […]

Keepin’ It Real!

Published on June 2, 2009 By Steve Hochman

Guest post by Leanne Ellington Question… What’s worse than a sleazy car salesman trying to sell you that broken-down Chevy with the dingy air-conditioner, lifeless tires, and the “Gettin’ Lucky in Kentucky!” bumper sticker? Answer… A sleazy trainer without the knowledge, experience, and know-how to get people measurable results and is more focused on showing […]

5 Killer Success Principles

Published on May 25, 2009 By Steve Hochman

I just interviewed THE GREAT Jaya Figueras on his five steps to becoming a badass boot camp instructor. It was more like his five steps to becoming a BADASS HUMAN… Period. …And as usual, he over delivered like a mofo! Jaiya even gives 1 tip that will instantly separate you from 99.9 percent of other […]

How To Rock Your Fitness Boot Camp Profits By Adding Boxing Workouts

Published on May 23, 2009 By Steve Hochman

I interviewed this MANIAC from Brooklyn New York named Bryan Ortiz AKA “The Fitness Demon” He’s been KILL’N it with his boot camps in Brooklyn and making them stand out from his competition by adding boxing to his workouts. This has had two HUGE impacts on his boot camp profits because… He is getting more […]

How to Harness Unstoppable Motivation For Your Fitness Business

Published on May 16, 2009 By Steve Hochman

Guest post by Zach Hunt I was always a little unusual as a kid, besides the fact that I never really talked to anyone in School (besides the teacher) I would usually read 1-2 books a week (while in class). Then go home, study computer programming books and work on that until like 2AM. One […]