One of the most important aspects of starting a fitness business is marketing. If nobody knows you exist, you’ll be closing the doors in no time at all. In the beginning you probably won’t have many clients. Some fitness professionals manage to create a following while working for someone else and those clients will follow […]

In order to have a thriving fitness business you’ve got to be an excellent trainer AND an excellent salesperson as well. If you’ve been in sales you know the most difficult part is closing, and it’s no different when selling personal training. I’ve come across lots of excellent trainers who have no clue about the […]

Building a website for your fitness business can be a daunting task if you’ve never done it before. Its actually a lot easier and cheaper today than it used to be before WordPress came along, but there are still so many things to remember and rules that must be followed to keep the search engines […]