You are NOT in the fitness business. Whoa… what did I just say? You are not in the fitness business!? Probably the fact that you train clients day in and day out, helping them lose fat, build muscle, and basically change their lives makes you beg to differ. BUT, the fact is, even with all […]

If you’ve already started a fitness boot camp, you may only have a few people attending and  obviously, getting more people to join will increase how much you earn. There are dozens of ways of marketing a fitness boot camp business as you probably know, but the best way to get a good response is […]

Occasionally people ask me if I can offer an effective business tip that will help them run their fitness businesses more effectively.  I think the most important tip is to maintain a close relationship with every client, whether you do one-on-one personal training, or you run a series of boot camps. Honestly though, there isn’t […]

You’ve worked hard, you look great and you know your biz. If you have a facility you may have even got yourself into some deep financial obligations to get the place full of the latest state-of –the-art equipment, but without knowing the best way of marketing a personal training business you’ll probably be DOA. Marketing […]