Dealing with objections in sales is never easy, especially when you are selling personal training programs. It’s just not fun to hear “no thank you” after you’ve spent time with a prospect, explaining all the benefits and features of your training program… why it’s important to exercise… why they should take their health seriously… how […]

Fitness boot camp marketing isn’t very different from marketing another type of personal training business. In fact, when it comes right down to it- marketing a boot camp is actually a lot less costly than it’s one-on-one personal training counterpart, so that’s something to consider if you’re thinking of starting a fitness business and haven’t […]

Starting a fitness business, whether it’s group personal training like a boot camp or it’s a one-on-one personal training studio, is the natural progression for personal trainers who want to branch out. Especially if they’re stuck in a big box gym without much freedom. Learning the ins and outs of starting a business probably feels […]

Being a personal trainer, no one really gives you the blueprint on how to sell your services when trying to get more clients to grow your business. Selling is important because if you’re not able to convert the people who are interested in training with you into paying customers then you’re never going to have […]

If you work hard as a personal trainer, it’s only natural to want to start up your own personal training business. Lots of successful fitness professionals started out on this path… working in a big box gym, slowly picking up clients here and there, then building up a big enough client base to venture out […]

If you’re a personal trainer thinking of starting a fitness business, then let me let you… this is going to be your year. The results of my annual State of the Industry survey are in and 2014 is looking to be as promising as ever, especially with the economy bouncing back and spending on the […]