My Fitness Boot Camp Marketing secret To Getting 37 Clients In 30 Days

Posted by Steve Hochman on Sat. Oct. 31st, 2009

12 comments


My Sure Fire Boot Camp Marketing Tactic That Got Me 37 New Clients In 30 Days Without Spending a Friggin Dime
On Fitness Marketing
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http://fitnessfranchiseblog.com/video/Video 70.flv

And one more thing...

picture-50I know that it can sometimes take us out of our comfort zone when we approach people we don't know.

Here's what I do to push through it.

I look at a picture of my two daughters, and pretend that they're watching my every move to learn how to act.

If they see me give in to fear, then they will think that's how life works when
you face a challenge.

The thought of not being a good role model for my little princesses make ANY fear I feel instantly vaporize.

When I look at it that way... I have no choice but to press on!

Hope that resonates with you in some way.

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Posted in Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by Steve Hochman | 12 Comments

12 Comments "My Fitness Boot Camp Marketing secret To Getting 37 Clients In 30 Days"

  • jesse says:
    October 31, 2009 at 11:56 am

    Steve Hochman you've done it again. A great script to implement that can bring clients to your boot camp and to make boot camp owners more money. I've said it before and I say it to anyone who is wiling to listen "you GIVE away more stuff for FREE than other guys charge for". I wish I had found you and your site a year ago. Thanks bro. JP

  • Andrew says:
    October 31, 2009 at 1:02 pm

    awesome Steve, this is exactly what we needed.

  • Bobby says:
    October 31, 2009 at 1:37 pm

    Great post love the script/ How would you compare this script to the one you gave out on chris's web site. This one seems more evolved.

  • Aussie Mick says:
    October 31, 2009 at 3:10 pm

    Steve,
    your words are gospel. I have implemented a number of your strategies already and every single one works.
    Any one reading this comment that isn't a believer of Steve's ideas, fool to you. You are missing out on a lifestyle that can only be described as wonderful, but you got to get off your ass and do it!!!

    All the intention in the world doesn't count for squat if you're not willing to move forward and get out of your comfort zone.

    Steve, I still can't remember how I stumbled across you but my life has been changed forever because of that fateful day. I am now a new FBBC owner here in Brisbane, Australia. About to seal 5-7 venues all wanting to open ASAP. My mindset, my drive my focus has never been more so on 'MY LIFES DREAM'. I wake up every morning to fulfill my lifes dream, not to train clients.
    I can't thank you enough.

    I'm heading to my local farmers market shortly, even though I'm going to buy some produce, I always carry my notebook, pen and gift cards, I'll get my 20 new contacts for the day.

    Have a good one Steve.

    'Aussie Mick'

  • Aly says:
    October 31, 2009 at 7:22 pm

    Great post, thanks. Just shows getting new clients shouldnt cost a packet. Aly

  • Tyron says:
    October 31, 2009 at 8:38 pm

    ALWAYS SO GOOD! Thanks for sharing Steve. As Jesse said above, "you give away more stuff for FREE than other guys charge for".

    Thanks again.

    Tyron

  • Dave says:
    November 1, 2009 at 11:55 am

    Bro,

    The thought you give yourself about your daughters is so inspiring on so many levels. I think with anything that we do if we pretend there's someone next to us who we care about or look up to we'll always make the right choices.

    Like even when I'm writing copy... a lot of times I pretend that certain copywriters who are my role models are right there in the room with me and it changes the whole way I approach the copy, the choices I make.

    You're the best!

    Dave

  • Josh Schlottman says:
    November 1, 2009 at 2:19 pm

    Hey Steve! Thanks so much for this I was taking notes like crazy.

    INCREDIBLE information as always, you always bring the heat my man...

  • Scott Williams says:
    November 3, 2009 at 4:56 am

    Steve,

    Awesome post mate thanks.

    I will be sending the staff out tomorrow to make a start on this idea. Can never have to many people in your Boot Camps.

    I am actually going to tweak it a bit use it for PT as well.

  • Adam Toohey says:
    November 3, 2009 at 7:33 am

    Steeeeeve...

    Dude Killer!

    You are spot on ie the language you use and how you set it up.

    When you think about it... asking a question like "hey can I get your opinion on something" OR "hey i wondered if you could help me" OR "hey could you answer a question"... EVERYONE can and has given their opinion so it's nothing new to them... EVERYONE has answered a question before so automatically they will say yes.. (with the only exception being those that will say "Depends on the Question") typically these are mismatchers... we'll talk about that later and then of course can you help me... thats almost always greeted with a yes...

    and you aven't marched up to them like it's all about you or just started talking about yourself "I this" and "I that" and Ive got 12297 Certifications or I am CHEK Certified... (like they know what that means) ...

    thanks again Steve

    keep rockin it

    AT

  • Monty says:
    November 6, 2009 at 4:31 am

    Steve-
    Killer stuff as usual! Thank you for continuing to innovate the industry
    and inspire others to reach their potential! Thanks for being willing to
    give.
    Monty

  • Nathan Cragg says:
    November 15, 2009 at 10:12 am

    So I was thinking last night(happens sometimes) and what if someone said they liked the 6 month. Why not keep everything the same and offer it to them with one catch. They have to be your human billboard for those 6 months. At least something tho think about as a back up plan.

    Awesome stuff. I was also thinking of cutting the 1 month rate in half on the spot since the 'opinion' was so valuable. Seems like a pretty good risk reversal and the point is to get them into the gym more than anything. What do you guys think?

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