The fitness industry is a pretty amazing industry to be in. It’s never stale or boring, it’s constantly changing and evolving and the more it does, the more us personal trainers can benefit from it. The biggest change to the fitness industry in recent years is the popularity of group personal training, and if you haven’t caught on yet… now’s the time.

Starting a fitness boot camp business is a whole different, but much easier, ballgame. For starters, the startup costs for one-on-one personal training centers are usually a lot higher than boot camps due to more equipment being needed and more square footage being needed to house all of it.

They’re typically a lot harder to market too because most people still see one-on-one personal training as something only affluent people or celebrities can afford. And they’re kind of right. With a one-on-one personal training business, you do end up charging a lot more- and you should. Your time as a business owner and a personal trainer is precious and you absolutely deserve to charge what you’re worth, however, if your target market isn’t the affluent or celebrities then it’s a tough business model to grow.

You have a lot to consider when thinking about opening any kind of business, so why choose something that’ll be a headache to get off the ground?

Boot camps are phenomenal at leveraging your time, your money, and your resources. That’s part of the reason they’re popping up in every major city across the US and beyond. Fitness classes are nothing new, but there’s something about a boot camp that really catches the attention of people from all walks of life. They’re fun and exciting and boot camps beat the hell out of going to a gym and running on a treadmill.

The Human Connection

Recent studies have shown that group personal training methods are excellent at getting lasting results. Most people struggle with losing weight because they don’t have a big enough support system behind them encouraging them to continue their healthy habits. What’s great about starting a fitness boot camp is the fact that your clients will get to know and like each other, eventually becoming each other’s network of support.

They’ll look forward to coming to boot camp because they’ll get to see the friends they’ve made. Boot camps are so much more engaging, and if you can show your clients how fun exercising in a group is, they’ll keep coming back for more and refer you to their friends and family in the process- giving you even more business.

Creating an environment where your clients can connect and socialize with one another will ultimately grow your bottom line and your tribe of dedicated clients.

Better Marketing

Like I mentioned before, who can really afford their own one-on-one personal trainer without being rich or famous? Even if personal training is more affordable now than it’s ever been, it still seems like a major luxury for people- and that makes it hard to market.

With boot camps, you have all sorts of free and low cost resources to market your boot camp with. Lots of them are available here on this site. You can roll out the Free Saturday boot camp method or the Human Billboard method for starters. Partner up with local business and offer them free boot camp in exchange for them promoting your business.

You Earn More

Besides getting an opportunity to help more people, the biggest reason you should consider opening a fitness boot camp business is the fact that you can earn more. Way more. We recently took a poll of over 100,000 fitness professionals in the industry and the results were astonishing. The personal trainers who concentrated on group personal training in 2013, made at least TWICE and a half as much as those who only ran one-on-one personal training businesses.

Think about it like this, when you lose a client in a one-on-one personal training business- that’s a good chunk of money. It hurts your pockets and now you have to go out a find someone to replace them. But when you have a booming fitness boot camp business up and running, it won’t matter as much because you’re having lots of people paying a little versus few people paying a lot.

This entry was posted on February 11, 2014 at 4:11 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Boot Camp Business, Group Personal Training Strategies, How To Start a Fitness Boot Camp Business by Steve Hochman | No Comments Yet