One of the issues I hear a lot about is that trainers and fitness boot camp owners are using all kinds of great strategies in their personal trainer marketing emails, but they’re not seeing a return on investment that makes the hard work worthwhile. Believe me, I’ve been there as well. You work your tail […]

Wouldn’t it be great to know that you had at least a baseline income coming your way each and every month, with no effort on your part? Of course it would. In the fitness business, it seems like the first of every month is spent playing bill collector, but I’m going to tell you how […]

Though the prospect of opening up a personal fitness center and developing your business plan may seem like daunting tasks, there are steps that you can take to make the process much less stressful. Your business plan should clearly outline exactly what your goals are and your marketing plan should be the steps to accomplishing […]

The big box gyms in your area are advertising two-for-one sign up deals and forty different types of classes. So how do you tailor your boot camp marketing efforts to compete with them? You don’t. You’re not a big box gym. You’re an awesome personal trainer and what you have to offer is something the […]

Most personal trainers aren’t experienced marketers or salespeople. In fact, many personal trainers are intimidated by the very idea of asking people for money. This is a shame because it keeps them from actually making a living at what they love. The truth is that the biggest factor to successful personal trainer marketing is very […]