In my last blog post, I explained how selling personal training through an online program can bring you long term passive income as well as new clients for your fitness boot camp business. To recap what I explained in the last post, there are several benefits to offering personal training through an online coaching program:
- Immediate income generated through sales.
- Long-term income potential through building trust and credibility.
- Passive income from your program with no significant work needed from you.
- Potential new client income through program’s visibility on Facebook and other social media.
- Potential new long-term clients by converting online members to boot camp members.
But first you need to decide what type of program you’re going to create and then how to set up the marketing and delivery for that program. Fortunately, Shawna Kaminski, the FBBC owner who earned $7,000 in 72 hours with her online coaching program, was kind enough to offer up a blueprint for both.
Creating Your Online Coaching Program
Selling personal training through an online coaching program isn’t that much different from coaching clients in your boot camp. Think about what you provide your clients in your boot camp in order to get them the results they need: nutritional guidance, a great workout, accountability, motivation and support from both you and fellow clients. These are the things that need to be included in your online coaching program. You can even create a partnership with a local nutritionist. They can create the nutrition plan, you create the workouts and both of you market to each other’s mailing lists.
The type of nutritional plan and workout that you create for the program will depend on your expertise, your group’s goal and their demographic. It will depend on whether you’re doing a fat-burning program, a strength building program, a special abs program and so on. You could also skip the specialization altogether and make your selling point the fact that people who aren’t ready/comfortable with/into a group training environment can get all of the benefits of your boot camp right in their own home.
Prior to creating her online coaching program, Shawna polled her mailing list and got their basic information and also asked them what their specific fitness issues and obstacles were. Then she took that information and created a program that would meet the needs of the most people.
Structuring Your Online Coaching Program
It’s important to keep things as simple and consistent as possible, especially your first time around. Shawna set up a 90 day coaching plan, which she priced at $99/month, paid up front at $297. She changed up the workouts every few weeks and a created a scalable nutrition plan. She met with her coaching clients daily in a private group on Facebook to provide that accountability, motivation and support that people need to succeed. (more…)
Fitness boot camp owners have to be experts at balancing time and money. They have to know when it’s better to spend money and save time or vice versa. They also have to know how to maximize their income for the hours they spend running their business. The Fit Body Boot Camp business model is based on the principle of maximum earnings for minimum labor. The boot camp model was created because group training earns much more per hour than selling personal training one-on-one.
But you can take the principle of maximum earnings for minimum time one step further, by creating streams of income that earn you passive income long after the work has been done. Two of the best ways to do this are by creating and selling fitness info products and by offering online coaching.
Online coaching can be a huge moneymaker for you. It was for FBBC superstar Shawna Kaminski, who just brought in $7,000 in 72 hours with her first online coaching program. The beauty of it is that you usually have to do very little once you’ve created the programs you’re offering clients.
Most of the time, you create a program or set of programs, set up a payment and delivery system, create a marketing campaign and then have something that can continue to earn money for you, while all you might do is tweak your marketing or start a new marketing campaign periodically.
Fitness info products and online coaching share some similarities and can achieve the same results, but they have some important differences. You might create a workout and nutrition program focused on losing belly fat and package it into a fitness info product, or you could create the same program and offer it via online coaching. The main differences between the two are price and interaction. (more…)
One of the very best personal trainer marketing tools in the world is your own fitness info product. With it, you can build your email list, build up a customer following for future products, set yourself up as a subject matter expert, bring attention to your skills and your business and earn some impressive cash. How many tools can you do all of that with? That’s why fitness info products are one of the hottest fitness business trends of 2014.
A lot of people who have great ideas for topics or really useful knowledge about one favorite topic are still held back from launching their first fitness information product because they think it takes months to do. But I can tell you that you can very easily create and launch your first fitness info product in less than two weeks.
How do I know this?
Shawna Kaminski, owner of Calgary NW FBBC did it on a dare from Craig Ballantyne. He challenged her to launch a new jump rope program info product in twelve days and she not only did it, she exceeded the sales goal by 50% and made $8,000 in one week.
What’s really important to note here is that she didn’t have this kind of success after brainstorming for a few months, then creating for a few months and then spending another few months getting everything set up.
She just did it.
It all goes back to what Bedros calls “imperfect action.” Let it be less than perfect, just act. Just get it done. You cannot make money on anything until it’s done. That project sitting on the back burner until you get it perfect? It’s making you no money at all. All of those fitness info products that are out there making money? Almost none of them are perfect.
So here’s how you can get your first info product into customers’ hands within two weeks, just like Shawna did.
Decide on an idea or topic.
You probably already have a few ideas in your head about what you’d like to cover. Even if you don’t, you can spend a few hours on Google finding out what people are looking for. The time of year has a huge effect on that. Fat loss programs and diets are hot anytime, but especially in January, when people have set their New Year’s resolutions and feeling that holiday weight gain. Summer is a great time for outdoor workouts and spring is a great time to launch a bikini transformation program.
Along with deciding your topic, you need to decide on the delivery method. Will it be a downloadable e-book? A video workout program? A “course” you sell by subscription?
E-books are simplest, but choose the medium that works best for your topic or change your topic to utilize the medium that’s most available to you. (more…)
