Read the following two marketing messages and tell me which one feels more powerful to you:
Option A:
Fit Body Boot Camp offers personal training at the lowest possible prices. We provide the most powerful weight loss workouts available and we have the best nutritional consultations money can buy.
Our Unstoppable Fitness Formula guarantees results. No one else can make that claim.
Option B:
Have you ever gotten real weight loss results from a gym?
Well, Fit Body Boot Camp isn’t a gym. But it is where you’re going to get the kind of fitness results you see on those cheesy TV commercials. (Yes, your abs can actually look like that.)
If you don’t know, Fit Body Boot Camp is personal training that won’t bankrupt you, workouts that will get you the body you want, and nutritional meal plans you’ll love to eat.
Which of these do you think would bring you more clients? Or better yet, if you were a prospect, which one would compel you the most?
I know which one would work better. See, I wrote one of these options while purposely committing the same fatal mistake nearly all fitness marketers commit when marketing. Did you spot it?
Well, let’s look at what’s different between the two:
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In my last blog post, I explained how selling personal training through an online program can bring you long term passive income as well as new clients for your fitness boot camp business. To recap what I explained in the last post, there are several benefits to offering personal training through an online coaching program:
- Immediate income generated through sales.
- Long-term income potential through building trust and credibility.
- Passive income from your program with no significant work needed from you.
- Potential new client income through program’s visibility on Facebook and other social media.
- Potential new long-term clients by converting online members to boot camp members.
But first you need to decide what type of program you’re going to create and then how to set up the marketing and delivery for that program. Fortunately, Shawna Kaminski, the FBBC owner who earned $7,000 in 72 hours with her online coaching program, was kind enough to offer up a blueprint for both.
Creating Your Online Coaching Program
Selling personal training through an online coaching program isn’t that much different from coaching clients in your boot camp. Think about what you provide your clients in your boot camp in order to get them the results they need: nutritional guidance, a great workout, accountability, motivation and support from both you and fellow clients. These are the things that need to be included in your online coaching program. You can even create a partnership with a local nutritionist. They can create the nutrition plan, you create the workouts and both of you market to each other’s mailing lists.
The type of nutritional plan and workout that you create for the program will depend on your expertise, your group’s goal and their demographic. It will depend on whether you’re doing a fat-burning program, a strength building program, a special abs program and so on. You could also skip the specialization altogether and make your selling point the fact that people who aren’t ready/comfortable with/into a group training environment can get all of the benefits of your boot camp right in their own home.
Prior to creating her online coaching program, Shawna polled her mailing list and got their basic information and also asked them what their specific fitness issues and obstacles were. Then she took that information and created a program that would meet the needs of the most people.
Structuring Your Online Coaching Program
It’s important to keep things as simple and consistent as possible, especially your first time around. Shawna set up a 90 day coaching plan, which she priced at $99/month, paid up front at $297. She changed up the workouts every few weeks and a created a scalable nutrition plan. She met with her coaching clients daily in a private group on Facebook to provide that accountability, motivation and support that people need to succeed. (more…)
One of the very best personal trainer marketing tools in the world is your own fitness info product. With it, you can build your email list, build up a customer following for future products, set yourself up as a subject matter expert, bring attention to your skills and your business and earn some impressive cash. How many tools can you do all of that with? That’s why fitness info products are one of the hottest fitness business trends of 2014.
A lot of people who have great ideas for topics or really useful knowledge about one favorite topic are still held back from launching their first fitness information product because they think it takes months to do. But I can tell you that you can very easily create and launch your first fitness info product in less than two weeks.
How do I know this?
Shawna Kaminski, owner of Calgary NW FBBC did it on a dare from Craig Ballantyne. He challenged her to launch a new jump rope program info product in twelve days and she not only did it, she exceeded the sales goal by 50% and made $8,000 in one week.
What’s really important to note here is that she didn’t have this kind of success after brainstorming for a few months, then creating for a few months and then spending another few months getting everything set up.
She just did it.
It all goes back to what Bedros calls “imperfect action.” Let it be less than perfect, just act. Just get it done. You cannot make money on anything until it’s done. That project sitting on the back burner until you get it perfect? It’s making you no money at all. All of those fitness info products that are out there making money? Almost none of them are perfect.
So here’s how you can get your first info product into customers’ hands within two weeks, just like Shawna did.
Decide on an idea or topic.
You probably already have a few ideas in your head about what you’d like to cover. Even if you don’t, you can spend a few hours on Google finding out what people are looking for. The time of year has a huge effect on that. Fat loss programs and diets are hot anytime, but especially in January, when people have set their New Year’s resolutions and feeling that holiday weight gain. Summer is a great time for outdoor workouts and spring is a great time to launch a bikini transformation program.
Along with deciding your topic, you need to decide on the delivery method. Will it be a downloadable e-book? A video workout program? A “course” you sell by subscription?
E-books are simplest, but choose the medium that works best for your topic or change your topic to utilize the medium that’s most available to you. (more…)
Building a website for your fitness business can be a daunting task if you’ve never done it before. Its actually a lot easier and cheaper today than it used to be before WordPress came along, but there are still so many things to remember and rules that must be followed to keep the search engines happy, especially Big Brother Google.
Domain Name
Finding a good domain name these days is difficult but if you’re starting your own fitness business and you’re using your own name that can be a lot easier. Make sure your domain name is relevant and easy to remember, .com is still the extension to go for.
Choosing a Host
You’ll need a host with great customer service 24/7 and one with a good reputation with secure servers, backup and minimal downtime. (more…)
In fitness training your name is often your brand. Online, the leading fitness experts are searched for by name rather than by any company name they may own.
So how can you keep your name at the forefront of your clients’ and prospects’ minds? The key is to stay in touch with your list regularly, and a solid personal trainer marketing plan including fitness newsletters are a great way to gain and build brand recognition.
If you have a website or a blog and you don’t have a lead capture page or opt-in box you’re missing out on the most effective ways to capture qualified leads. If you do have an opt-in box but don’t offer your visitors and clients a reason to stay subscribed, then it’s a pointless exercise.
Being a fitness trainer probably means you’re busy from dawn to dusk. Maybe the thought of writing scares you to death, or perhaps you have no clue what to say in a regular newsletter or most likely, you simply don’t have the time to do it. What then?
One of the best personal training marketing strategies is sending out regular fitness newsletters. It’s highly cost-effective and will bring a great return on investment, whether you do it yourself or you sign up for a service such as FitPro newsletter.
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You could be the best fitness trainer on the planet, but if nobody knows you’re there, you’ll end up with an unprofitable business or doing another job you have absolutely no passion for or working for somebody else. That’s why learning about effective marketing for personal trainers is so important.
The problem is that the whole subject of marketing can be daunting. You may find it easy to talk to people about health and fitness, but when it comes to talking about money and getting them to sign up for your services, you morph into a quivering jellyfish.
You might find marketing online a total breeze because it can appear so impersonal, but when it comes to approaching a business owner about offering your services to his entire staff, you quake in your Nikes.. You can’t even cold call one potential client because your brain turns to mush.
Marketing for Personal Trainers is Simple…
… if you understand how it works, and that will involve knowing some psychology and perhaps stepping outside of your own comfort zone. If you don’t master the art of marketing all the way through to closing, you may as well get a telemarketing job. Well maybe not, because that involves a certain amount of persuasion too. (more…)
Marketing is a confusing world especially if you’re specifically trying to promote your fitness business online. Perhaps you decide to go for article marketing because you’re a good writer. Maybe you’re great at making videos, and if you like spending hours on social media sites you can also do well promoting your services via Twitter, FaceBook or the myriad of other similar sites. Marketing your fitness center sounds easy doesn’t it? It can be if you have hours to spare, but remember you’re not making any money while you’re experimenting!
Let’s take writing articles first. If nutrition and losing weight are a major part of your business, then article writing can work. But who do you submit your article to? There’s ezinearticles.com, buzzle.com, helium.com, Suite101.com, Articlesbase.com, Hubpages.com, Squidoo.com, Ehow.com and dozens of others.
For your videos, again you can submit them to any or all of the many video marketing sites – not just YouTube. There’s Vimeo, Metacafe, Ustream.tv, Viddler and a bunch of others that will all bring thousands of hits to your videos from all over the world.
But yours is a Local Business!
It’s great to see you’ve had thousands of hits and views of course, but if the time you’re investing isn’t bringing you clients and referrals, the few dollars you may make from advertising on your site isn’t going to cover the bills.
Local businesses must look at the smaller picture where the internet is concerned regarding fitness marketing strategies, or risk wasting time and energy that doesn’t bring results. The following are three of the best ways to get your business found online, that will bring positive results:
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FOR IMMEDIATE RELEASE
Contact: Bedros Keuilian
Company: PTPower
Phone: (800) 261-0208
Email: support@keuilian.com
URL: http://ptpower.com
EXPOSING THE TRUTH ABOUT BEDROS KEUILIAN SCAM RUMORS
Bedros Keuilian Speaks Out
USA: Bedros Keuilian, owner of PT Power and creator of such products as the FitPro Newsletter and The Art of Selling Fitness, has spoken out about the unscrupulous rumors about him and his products that hit the internet a while back. Google searches for the term ‘Bedros Keuilian scam’ turn up some abusive and highly suspect posts from several people.
“I’m shocked and disappointed at having been the target of some unscrupulous scam accusations online,” Bedros said recently. “It’s telling that none of these people seem to be willing to provide their real names, preferring instead to hide behind a fake user name or identity.”
Unfortunately Bedros Keuilian is not the first entrepreneurial success story to have been on the receiving end of such scam rumors. Fortunately many of the scam stories have been responded to not by Bedros himself, but by many of his satisfied customers. Indeed one particularly abusive accusation was responded to by several clients who all testified to how much success they have achieved since investing in one of his programs.
“While the internet has made it easy for people to establish their own businesses, it has also made it easy for some people to abuse others behind a fake name,” Bedros explained. “Honest people can have their business and image damaged online by unscrupulous agenda driven people, and this is what happened to me – an honest person who has helped many others in the past. It’s a shame these people feel the need to try and ruin honest business people. However with that said, I’d like to take this opportunity to thank all my clients who stood up and responded to these people, without any prompting from me. I was very touched by that.” (more…)
I’ve heard a lot of people say recently that e-mail marketing is dead, and can only come to the conclusion that these people are running campaigns pushing male enhancement products and alike, because personal training e-mail marketing has never been better!
What? No Opt-in Box? You need an Email Marketing Tool!
If you haven’t got an opt-in box to capture e-mail addresses on your website then you must make it a priority. Being able to capture people’s names and addresses with their permission can help you to build relationships with them and a more successful business.
If you’ve already built your website or blog then it’s a simple process to sign up for a monthly autoresponder service. Fit Pro Newsletter make it really easy for fitness professionals to have a personal trainer email marketing service that has every important feature you can think, complies with the Can-Spam rules and, most importantly, is easy to use.
Fit Pro Newsletter will be one of the most effective lead generation tools you will ever have for your business. Don't worry if you’re not sure how to use an autoresponder service to conduct an effective e-mail marketing campaign, Fit Pro has a very responsive support team that will make sure you are making the most of the system. (more…)
