Should you consider starting a Fitness Boot Camp Business?

Posted by on November 11, 2012 at 10:11 pm

You’re good at what you do, let’s face it. You know a lot about the Fitness Business.

You regularly, if not daily, put in hours of extra work that adds to your own knowledge about nutrition for example, and you investigate the latest techniques for helping your clients achieve their own personal fitness or weight loss goals.

Not to mention maintaining your blog or website and dealing with offline and online marketing to boost your client base.  You don’t have a minute to spare.

In order to walk the walk, you also spend hours trying to stick to your own fitness goals. You’re a human billboard for what you do after all, and it’s vitally important to maintain that image.

Are you running your business, or is your PT business running you?

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If You’ve Ever Thought You Couldnt…

Posted by on February 27, 2010 at 12:59 am


It's about a High school kid named Dustin Carter who had both of his arms and legs amputated when he was ten.

Did that stop him from joining his high school wrestling team?

Not only did it not stop him, but be had so may wins that he went to the State Championship (and almost won the whole thing)

No Arms, No Legs... All HEART! Who says you CAN'T!

What you "can" and "Can't" do is 99.9% a matter of mindset.

Fitness Marketing Mindset Series #5

Posted by on January 10, 2010 at 10:38 pm

Fitness Marketing Mindset Series #5

Having a mentor can mean the difference between growing your fitness empire as fast a super-sonic jet fighter or as slow as an old propeller plane.


Think about this for a second...

How many goals did you hit last year?

How many clients did you sign up?

How many boot camp locations did you open?

How much progress did you make getting other trainers to work for you?

How much income did you generate?

How much MORE of all this would you have accomplished with the right coach?


Fitness Marketing Mindset Series #4

Posted by on January 9, 2010 at 12:13 pm

Fitness Marketing Mindset Series #4

If ya really think about it, every experience in life comes down to perspective.

For instance, if you go to the movies in the daytime, when you get out it seems really bright outside.

But it's no brighter than it was when you went in, it's just that your eyes became adjusted to the dark movie theater.

So in perspective to the "dark", the "light" seems SO much brighter.

I'm sure you've jumped into a hot tub and it felt boiling hot... Until you got used to it, then it felt soooo warm and relaxing.

Why?  Perspective.

The same works with "fear"

Fitness Marketing Mindset Series #3

Posted by on January 6, 2010 at 2:22 am

Fitness Marketing Mindset Series #3picture-1

One of the biggest factors that made opening six, six-figure boot camp locations in just 7 months happen was...


So how do YOU experience heaping amounts of endless, contagious, client attracting energy day in and day out?

Simple, NEVER wake up because you have clients in the morning.

That's right, it's a terrible reason to get up.


Fitness Marketing Mindset Series #2

Posted by on January 3, 2010 at 11:08 am

Fitness Marketing Mindset Series #2
(The Biggest Mistake With Visualization)

When I showed you the biggest mistake with visualization at 7:59 into the video, did you discover that YOU  have made that mistake?

I know I sure have...

So what can you take away from this...

1. If you own a fitness studio or boot camp, spend at least 3 minutes a day when it is empty, visualizing that is is PACKED with RAVING CLIENTS, and there are hundreds more lined literally lined up around the building waiting to get in.

Wealth Is Measured By What You Can Give

Posted by on December 10, 2009 at 4:03 am

picture-21The true meaning of wealth is not measured by what you have, but by what you can give.

And if your a regular on, then you're getting tons of great tips, strategies and tactics for MAKING the cash-o-la... And lot's of it.

And with money comes power, and with power comes the ability to help MASSIVE amounts of people in need.

For example, Bedros and I are using Fit Body Boot Camp to launch a nation wide charity to feed starving families called "Burn The Fat, Feed The Hungry"

Steve Hochman Inc. is working with abused and abandoned kids that have been pretty much lost and forgotten.

And my personal training studio, is giving free Saturday workouts if you bring a can of food or a toy that we will donate to a local shelter.

But you can give everyday... and it doesn't have to be much... for example:

Fitness Marketing comfort Zone Smasher

Posted by on December 5, 2009 at 1:48 am

This type of fitness marketing takes BALLS... Big balls!



It really is all about getting outta your comfort zone.

The more ya do it, the easier everthing becomes.

I hope you enjoyed the video, it really inspired me.

Be sure ya leave a comment for Mike telling him what you think.

Insert Dream Here

Posted by on November 19, 2009 at 11:33 pm

picture-62Your friend Steve here and I have a very short, but POWERFUL post for ya.

It's about YOU making some big shit happen in your life.

Not just waking up in the morning to repeat the same day as the one before, but REALLY living the life of your dreams, on purpose, and on YOUR terms.

It's about NOT being an EFFECT, but being the friggin CAUSE.

It's about not just doing, but DOMINATING.

It's about looking in the mirror and seeing a badass business warrior who cannot be stopped.

A warrior who gets knocked down 9 times, smiles and gets up 10 times.

I'm here to tell you that you CAN start living your dream... RIGHT NOW.

You CAN dare to DREAM BIG... I mean BIIIIGGGGG...

Like if you can do ANYTHING, and could not fail... That big.

Like the kind of big that makes you look fear in the face, and say, "Where ya going bitch, let's party..."