Read the following two marketing messages and tell me which one feels more powerful to you: Option A: Fit Body Boot Camp offers personal training at the lowest possible prices. We provide the most powerful weight loss workouts available and we have the best nutritional consultations money can buy. Our Unstoppable Fitness Formula guarantees results. […]

The hardest section of your sales funnel is, without a doubt, the transition from prospect to client. As people move from total stranger to lead to prospect, you know you’re going to lose a lot of them. Your boot camp won’t be right for everyone and that’s OK. And the ones you do get are […]

How often do you deal with a client who has lost all motivation? They’ve either told you flat-out, or you can tell by their lack of dedication, that they just don’t want to be in your boot camp anymore. All the time, right? For someone who has lived an unhealthy lifestyle for decades, even for […]

Do you think Oprah Winfrey cleans the bathroom in her sound stage? Have you ever heard of Bill Gates dusting the furniture in his office? Can you picture Mark Cuban polishing a basketball court? I thought not. When I Imagine the lives of major businesspeople, movies stars, successful money-makers, I don’t see them doing mundane […]

There’s something about a challenge that just gets people fired up. It doesn’t work for everyone, but for a lot of people, a challenge can be irresistible. They want to know if they can beat it, they want others to know they can beat it, and at the very least, they want to try. That’s […]

Making the sale is, for many owners and trainers, the hardest part of operating a boot camp. They don’t have a problem with the training, they can handle the numerous challenges that come with operating a successful fitness boot camp business, but they are deathly afraid of making the sale and closing the client. And […]

When we start a Fit Body Boot Camp we hold Grand Opening events, create huge low-barrier offers, and promote the heck out of the new location in order to fill the roster and make sure we get enough prospects in order to sign up a sustainable number of new clients. But these types of campaigns […]

When was the last time you took a long, hard look at your entire business model, your business processes and procedures, and your employee efficiency, and completely gutted those established systems to make way for new and improved methods? Last year? Two years ago? Have you ever done something this? Well, perhaps a complete overhaul […]

Whether you’ve just opening and are still establishing your client base, or you are a seasoned pro looking to expand your business, here are 24 unique and powerful methods to get clients through your door. These are some of my best ideas, developed over years of trail and error, so don’t miss this opportunity to […]