Client Retention Maximizer

Posted by Steve Hochman on Thu. Jun. 17th, 2010

13 comments

http://fitnessfranchiseblog.com/video/callclients.flv

So there you have it....

Two lessons from your friend Steve Hochman.

Lesson 1. Stop and take a moment to appreciate your success and how far you've come.

From time to time park outside a crappy and embarrassing place you used to work at (If you've had that experience) and feel the contrast between where you were THEN, from where you are NOW.

Lesson 2. for MAXIMUM CLIENT RETENTION, call your clients every Sunday... EVERY Sunday and get them super pumped for next week.

This one little thing will get clients to stay with you way longer.

Ok, now take massive action!

And, let me know what you think too.

This entry was posted on June 17, 2010 at 4:39 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Uncategorized by Steve Hochman | 13 Comments

13 Comments "Client Retention Maximizer"

  • jonas says:
    June 17, 2010 at 5:09 pm

    Great tip cool car bro! Was your old boss there to see it?
    P.S. I already finished my P.M. Cardio(30min jumprope)..you do yours yet?

  • Travis says:
    June 17, 2010 at 5:17 pm

    Steve,

    Thanks bro!

    Priceless info that EVERYONE should be following.

    I do it but will do it even more now!

  • John Thompson says:
    June 17, 2010 at 5:23 pm

    Awesome client retention strategy Steve. I do this but not enough. Thanks for the reminder

    John

  • TC says:
    June 17, 2010 at 5:44 pm

    Hey Steve
    Thanks for your awesome tips on going back to where you're and client retention. I almost forgot how far I came since the beginning. Personally, I had used the pumped up call and it works. The clients will know that you care and they will want to come back to someone who cares about them. Thanks again Steve!

  • Kevin Harvey says:
    June 17, 2010 at 6:57 pm

    Great Post man,
    It is kind of a slower summer here in Chattanooga, it is super hot, heat index reaches about 100 degrees. I thank God everyday for the new facility that I was able to move into a year ago, this coming July.

    This post makes me stop and think, especially during my "Slower Months" about how far I have come. For 3 years I was stuck in one on one personal training in a 1200 square foot place. That is where I started my first boot camp, but only had 7 ladies in one class.

    Fast forward 3 years later and we have 7 different times available throughout the day, each averaging about 10 campers, per class, my more popular classes have about 15 to 20 campers.

    Its good to think and reflect on this, so thank you for sharing your experience and making mine much more enjoyable.

  • Chris says:
    June 18, 2010 at 12:20 am

    I need to implement this steve, how did you apply this the first time? From not doing it to ringing your clients??

    Cheers dude

  • stevehochman says:
    June 18, 2010 at 12:24 am

    Chris... You just do it bro... Action action action!

  • Chris says:
    June 18, 2010 at 12:49 am

    This Sunday it's on!! Been meaning to do this since last time you posted it I've been slack tho.

    Wher is your bootcamp website from steve cheers

  • Joyce says:
    June 18, 2010 at 4:56 am

    Thanks Steve this is great! I started sending text messages, but I will start calling as well. I love your car 🙂

  • Brandon Campbell says:
    June 19, 2010 at 8:05 pm

    Such a great lesson man! THANKS for putting things into perspective! It's so easy to get caught up in always trying to do bigger and better things with my business and lose sight of how far I've come. Definitely going to stop by a 24 Hour Fitness and really take in what it was like working there 8 years ago...Being a business owner and really being totally responsible for my results and the results of my clients is 1000% BETTER!

    DEFINITELY Making calls tomorrow too! Keep up the great work helping thousands of us trainers have better businesses and a better life!

  • Jessica says:
    June 20, 2010 at 2:36 am

    You've got a nice idea here Steve. Thanks and Good Luck.

  • Temecula Personal Trainer says:
    June 20, 2010 at 9:42 pm

    Great tip Steve. The small personal touches can really make a big difference.

  • Susan says:
    July 29, 2010 at 8:28 am

    This post makes me stop and think, especially during my “Slower Months” about how far I have come. For 3 years I was stuck in one on one personal training in a 1200 square foot place. That is where I started my first boot camp, but only had 7 ladies in one class.

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