21 Fitness Marketing Strategies

We all know how frustrating it can be trying to brainstorm new fitness marketing strategies for your business – sometimes it feels like you’re doing the same thing over and over again, with little or no gain. But you’re going to love me folks, because I’ve done all the work for you. Here’s a list of 21 fitness marketing strategies that you can put to good use the next time you’re "stuck." You are welcome!

1. Learn to become a better "assistant buyer" and sell your services more effectively.

2. Build an email list of business owners, local prospects, former clients, and current clients by offering free reports, eBooks, etc. on your website or blog.

3. Run free boot camps for your community one day a week for the course of a month. (I would suggest a day of the weekend, preferably a Saturday.) This way, people can try out your services, learn to love you and what your boot camp has to offer, and spread the word among neighbors, friends, etc.

4. Call former clients and give them short term, low cost offers to come to your program. Make sure the deals you offer are irresistible – make it so they can’t say no!

5. Get your website to rank first for the keywords your community is searching on Google - the higher your website’s ranking, the easier it is for people to find you.

6. Write and distribute press releases that somehow tie your business in with local news or human interest stories.

Fitness Boot Camp Human Billboard7. Start using the human billboard strategy to build a strong referral generation.

8. Over deliver on service, results, appreciation and recognition. Make it so your clients not only love the services you provide, but love YOU, creating loyal clients.

9. Set up client referral contests once a month –your outgoing and competitive clients will love this one!

10. Make referral-giving a condition of doing business with you.

11. Craft phone and email scripts for when you receive phone and email inquiries. This way, whether it is you or your sales staff dealing with inquiries, you sound prepared and knowledgeable when answering questions and providing information. At Fit Body Boot Camp, we make sure the scripts are friendly and informative.

12. Send out promotional emails to your email list here and there, making low barrier offers that are hard to resist (once again, make it so they can’t say no!)

13. Send out articles, recipes, and studies to your email list on a regular basis so people get to KNOW, LIKE, and TRUST you!! Like I said before, the more your clients like you, the more loyal they will be to your business.

14. Buy AdWords from Google and point them to your blog or website. (MAKE SURE YOUR SITE CONVERTS WELL!)

15. Create short ‘how-to’ videos and post them to YouTube with your keywords and link to your website in the description box. (I would suggest making videos anywhere between 4-6 minutes in length.) Try to make your personality and love of fitness shine through during your videos so people understand how passionate you are about the services you provide.

16. Network with other local business owners. Set up a system where they can promote your business and in exchange you’llfitness marketing strategies promote theirs. This is my favorite offline fitness boot camp marketing strategy.

17. Get lead boxes in local businesses that serve your ideal market (I would suggest a goal of 30-50)

18. Buy ads on Facebook and point them to a fan page with a great offer (free eBook, video, report, etc.) in exchange for an email address.

19. Distribute door hangers to homes within 5 miles of your facilities. Make a low cost offer with a deadline to respond by. (And you guessed it… you have to make it impossible for them to say no!)

20. Drop postcards in the mail to homes with 5 miles of your facilities with offers similar to the ones just mentioned. (I’ll say it one more time in case you’ve forgotten… MAKE THEM AN OFFER THEY CAN’T RESIST!)

21. And last but not least, tag clients on Facebook giving them appreciation. Then reach out to their friends who ‘like’ or comment on the post, inviting them to come try your boot camp free for one or two sessions.

Learn more about Fit Body Boot Camp and see if a franchise opportunity is right for you.

Posted in Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by Steve Hochman | 1 Comment

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