Now is the Time to make Your Boot Camp Marketing Resolutions for 2015

Typically, we make resolutions at the New Year and there’s nothing wrong with that. But the time for making boot camp marketing resolutions for 2015 is now, so that you can begin planning for new things, wrap up any unfinished business and make sure that you have the resources and knowledge you need well in place before the new year begins.

Now, you may not be in the practice of making New Year’s resolutions for your business marketing. It’s really not that different than creating a new marketing plan each year, which is something you should be doing. But let me help you by giving some direction, to help get you started on the process of evaluating what you’re doing now and what you should be doing next year.Screen Shot 2014-11-03 at 1.51.08 PM

Evaluating What You’re Doing Now

The first thing you need to do is take a good look at all of the components of your current boot camp marketing plan. Are you building an email list? Are you sending out high-value content and low barrier offers to your email list on a regular basis? Are you advertising and if so where? Are you building and using your Facebook page, Google+, YouTube following?

Take note of every single thing you’re doing to market your business and then evaluate your return on investment of every single one. Don’t forget that you’re investing your time in marketing as well, so even the free marketing strategies have some cost in time.

Once you’ve gone through this process, you should know every single thing you’re doing to market your boot camp, how each one is performing and which marketing strategies or venues are being neglected.  Now you can begin making some intelligent and informed boot camp marketing resolutions for 2015.

Some Possible Resolutions to Think About

Are you spending a bunch of time on Twitter and Google+, getting few results and pretty much phoning in your Facebook presence? Drop Twitter and Google+ and start really maximizing Facebook, because it’s the best social media outlet available for marketing a fitness business. If you’re not sure how to take advantage of it, this one hour video from Josh Carter will be invaluable to you.

Do you have an anemic email list or one that’s being largely ignored? You’re throwing away money. The most successful people in this business know that an email list is one of the best sales and marketing tools you will ever have.

Screen Shot 2014-11-03 at 1.58.15 PMHave you been putting off creating a fitness info product to use as an incentive for email sign-ups or even as a second stream of income? Make 2015 the year you get that done.

Are you still an unknown in your community, competing with every other boot camp and personal trainer in your area for every potential client? Forget about low-or-no-return Yellow Pages ads and invest your time and money into establishing yourself as a local expert with YouTube videos, local events in your neighborhood, press releases and guest blogs or articles on your site. If you want to know how to become a local expert, check out this one hour webinar from Bedros.

Have you reverse engineered a plan to ge to the income level you need? That’s where you need to start. All of your marketing efforts are to support your growth plan, so you need to have one. If you don’t, find out how to convert your annual income goal into a daily sales quota here.

Are you promoting the heck out of your low-barrier offers, but seeing low conversion rates for your flagship programs? Learn how to sell the high-ticket packages here and then start making the most of the marketing that’s already working.

These should be enough questions and ideas to get you started. Identify what’s working and think of ways to make it work better. Identify what’s not working and make resolutions to replace them with other strategies. Then spend the time between now and January 1st gathering resources, and learning, learning, learning so that when the New year rolls around, you’ll be more than ready to make 2015 your most successful year yet.

Posted in Boot Camp Marketing, Boot Camp Strategies, Fitness Marketing by Steve Hochman | No Comments Yet

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