A Very Important Fitness Marketing Question

Posted by on November 19, 2009 at 9:40 am

picture-221Hey Steve here with a very special guest post from my Aussie bud Adam Toohey Oye! Oye! Oye!

Adam owns a Fit Body Boot Camp in Toronto and is a NLP voodoo master.

And in case you're wondering what NLP is, it's a system for using language patterns to "control" people's minds.

Pretty cool stuff.

But don't worry, I personally know that Adam only uses his "powers" for the good of mankind.

So, being a total giver, Adam decided to do a fitness marketing guess post on NLP and fitness marketing.

So without further ado...

Heeeeeeere's Adam!

Adam here, and I have a REALLY Important Question for you...

The Power of Questions is a topic that is frequently discussed in the areas of NLP, NAC and many other areas of discipline/therapy. As a Bootcamp instructor you are always asking your clients questions before they dive into your program...

These might include...picture-25

-        What is your past Bootcamp/gym experience?

-        Do you have any prior injuries or medical conditions?

-        What specific goals do you have?

-        What else do you want to achieve with Fit Body Bootcamp?

-        Who referred you to this Bootcamp?

You get the idea...

We ask them these questions in order to get a little more of an understanding of their world and what we might expect from them within the confines of our camp.

But I have a question for you... (And it's not the REALLY Important one... yet)

Are your questions REALLY helping you to totally understand your clients' world?

Let's be honest... the PARQs and Consultation Forms that most BIG GYMS give to their clients SUCK!


Most of them provide nothing more than a brief background of your potential/new client and really never get to the core of who they are and what they value.

Now hear this... The quality of your questioning IS the quality of your communication. The quality of your questions will determine how soon you form an inseparable bond between yourself and your client.

And when you understand what's REALLY going on with your client they will stay with you FOREVER and you will be drowning in referrals. (A good problem to have)