How To make A Killer Fitness Marketing Video
Posted by Steve Hochman on Fri. Jun. 4th, 2010
How many new clients do you think you would get if you had a video of tons of raving fans praising you like a frigging ROCK STAR?
How much would a video LIKE THAT help you DOMINATE your competition?
What kind of DEMAND would it create for your fitness program?
How much would a video like this on YOUR website help make you the "clear choice" compared to other fitness programs your prospects may be considering.
What if you had a video just like this (see below) on your sales site.
http://fitnessfranchiseblog.com/video/jorri.flv
To answer the question... A LOT!
So HOW do YOU make one of these killer fitness marketing videos?
Well I'm sure you know me well enough by now to know that I'm not gonna leave you hangin without giving you the step-by-step blueprint - That would be way uncool 🙂
So here's what ya do...
Let's start with a few important tips.
Tip - Video record your clients right after the workout when their endorphins are going.
Tip - Don't go for perfection, you'll edit out anything you don't want later.
Tip - Tell your clients that you are just doing a test run, and not to worry if it looks good or not.
Tip - Female clients sometimes get embarrassed because they don't have on makeup and their hair is a mess.
Ignore this and tell them you just want to do a test run.
Tip - Try not to have trash cans in the background if you're outside.
Tip - I use a "Flip Cam" or the "Kodak Zi8"
Tip - makes sure your client repeat the questions... For example, instead of answering "20 pounds", have them say, "I lost 20 pounds in 8 weeks"
Tip - Make sure you have enough lighting - If you have a boot camp at 5:30 am, don't try to film in the dark.
**BONUS TIP** To get your clients to be super excited like they are on the Fit Body Boot Camp video, YOU have RAISE YOUR ENERGY when you ask the questions below. Get excited, it's contagious.
Now, here are the 7 golden questions.
Question 1. What was your life like before you joined my program?
Question 2. What specific parts of your body were you frustrated with and why?
Question 3. Describe your frustration, how did you feel about your situation.
Question 4. What was your specific fitness goal/s?
Question 5. What were your biggest obstacles keeping your from reaching your fitness goals.
Question 6. What specific results did you get and how long did it take?
Question 7. If someone who was really important to you was on the fence about joining my program, what would you say to them to get them to try it out?
Final step - Putting it all together
Now that you have your "raw" footage, I HIGHLY recommend that you find a video editor on elance.com, guru.com or craigslist.com. Give them your raw footage and tell them to model your video after the Fit Body Boot Camp video.
I hope that all made sense and you enjoy my little gift fitness marketing gift to you 🙂
I'd love to hear your thought below...
Your friend,
Steve
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