Insane Boot Camp Marketing Plan

Posted by Steve Hochman on Tue. May. 4th, 2010

32 comments

http://fitnessfranchiseblog.com/video/movie.flv

This boot camp marketing strategy is so INSANE that it will literally transform your business pretty much over night.

My coaching clients get to have me walk them through this 6-figure marketing tactic step-by-step.

And soon, I may give you access to my intensive business coaching for 10 days absolutely free.

If I decide to do this it will only be for small select group of trainers.

If you are picked, I can pretty much guarantee that you'll be on track to double or triple your income in just 10 days.

I love coaching trainers who are hungry to take their business to the next level and join the big leagues.

On the other hand, I'm not much of a baby sitter... So you have to want it for yourself at least as bad as I want it for you...

(Know what I mean?)

So leave a comment below with why you should get the 10 days of intensive business coaching for FREE.

And then be ready because if I decide to do this, it will happen any day so watch for my email.

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Posted in Uncategorized by Steve Hochman | 32 Comments

32 Comments "Insane Boot Camp Marketing Plan"

  • Clarence Ferguson says:
    May 4, 2010 at 8:44 pm

    Hey Steve,
    I finally met you at the FBS and I thought you were much taller in person LOL. Any way I would love an oppourtunity to use your wisdom and grow my business with your help. I would be the best human billboard you ever had anyway. Im an action taker so what ever you tell me I will do !!!! Try me
    C-man

  • Michael Duivis says:
    May 4, 2010 at 8:50 pm

    Great tactic, and for those interested in his coaching->

    Without Steve I would NEVER EVER be where I am right now...

    ...He literally cut my head open and took out pieces of my brain that were disfunctional, like Hannibal Lector.

    And it's kinda weird, but through Steve's APE I built my Santa Fe Springs bootcamp from 4 to 23 clients in 6 weeks, with NO marketing at all. Just energy.

    Thanks Steve, and nice traps btw.

  • Manuel says:
    May 4, 2010 at 8:52 pm

    Me me me! I can't sit around and expect things to happen, I am a massive action taker and a damn hard worker. Even if I miss out I won't quit on my dream. But if I do get lucky you won't be sorry!

  • Aaron Anderson says:
    May 4, 2010 at 8:54 pm

    Hey Steve, Aaron Anderson here...First off I want to say you rock!! your systems are so FREAKING kick ass!! Alright I think you should choose me for a few reasons..One It is my DREAM to be in the fitness industry and make a killer living..two I am so far in debt from going to school I have almost zero money because I have to pay all my loans back..And last but not least having money right now would allow me to help my dad with his medical bills because he is Really sick...Thanks Steve hope to hear from you soon
    Aaron Anderson

  • Dayhanna says:
    May 4, 2010 at 8:55 pm

    Hi Steve

    First of all thank you so much for your amazing ideas. You really are one of the most creative people I've ever seen an my biggest inspiration.

    I would love to be able to get coaching with you. Why me?

    Well I could give you a thousand stories about how my life is difficult or about how i am nearly broke because I have a parent who is sick and who's medical bills I can't afford.

    but really what I want to say is that I AM TIRED OF IT. I am a hard-working educated person who is determined to do whatever it takes to get ahead in life. I have a true love for fitness and for helping others and I want to get out there and change the world ( naive? maybe but I think I can do it). This past year I have practically lived in hospitals and what I've seen changed my life.

    There are SO MANY PEOPLE dying from diseases that could have been prevented.From things that we could all fight against by making simple healthy changes and decisions.Entire generations of both children and adults are dying due to lack of education and If I can just change the lives of a few of those people and STILL MAKE A DECENT LIVING i would feel like the most accomplished person in the world.

    The problem is i don't know where to start with my bootcamp business. I feel lost and I need help. I am not asking for a secret formula or a handed down silver platter of money. I am ready to work, to put the time and to get out of my comfort zone.. I just need a hand knowing were to start so..could you help me??

  • Travis says:
    May 4, 2010 at 8:58 pm

    Steve,

    You are the man bro!

    I'm a man of action and if I were to receive your 10 days of coaching I wouldn't let you down no way!

    I want to increase my reach to help more people. Bootcamps are an excellent way to do this! By using your tactics in the past I have been able to grow my camps tremendously which also meant I could help more people. So if your 10 day coaching program would allow me to reach more people, (which I know it will) I want in so I can do just that!

    Just to let you know, I take action! What you coach me on, I'll put it into actio
    n for sure!

    Thanks for the oppurtunity Steve!

  • Blake says:
    May 4, 2010 at 9:00 pm

    Hey Steve!!! It's Blake from the FBS, the trainer that lives in Seaside apartments in Laguna Niguel:) I have been doing what you said, in order for me to lead people through shit, I have to go through it myself. Well lately everything has been going my way. Today when I woke up, I was doing great, and then all to quickly my negative self talk started goin again. But then I remembered what you said, I have to go through the shit, so I did a little head twitch (kinda looked like I had a tick, looks pretty funny, but it works) and started thinking what I could do to make my business grow, so I went A.P.E. and started to talk to everyone I came close to and started ramping up the energy, and before you know it, I got a new client because she said she had never seen someone so full of energy at 3PM!!!!! Yeah!! Thereafter, I called Corban from Infusionsoft and got set up with that, now I have a goal to get 20 new clients in the next 60 days!! Now I know what to do when I start thinkin shitty, I just go A.P.E. Im going way out of my comfort zone because honestly, it sucks being comfortably uncomfortable. I mean DUDe! So Easy!! Thank you so much for giving me the confidence and pulling my head out of my ass, I needed that. Even if you don't take me as your coaching client now, I also just applied for a credit card, so when that gets approved you'll be getting a call from me for a year of coaching. Nothing in life is an accident, especially when I met you. "Team America FUCK YEAH!!"

  • Blake says:
    May 4, 2010 at 9:09 pm

    P.S. I loved that video I'm going to start doing that first thing tomorrow!!! Where do you come up with this stuff man?!!! Beautiful!!

  • Thomas Grow says:
    May 4, 2010 at 9:11 pm

    Cool video Steve! It was great meeting you at FBS2010. Thanks so much for sponsoring me... the event was almost as wicked awesome as you. 😉

  • OWF Group Training says:
    May 4, 2010 at 9:18 pm

    Hey steve, yet another awesome way to get businesses to refer.
    Great idea and an even better means to help someone less fortunate.

    OWF.

  • Rickey says:
    May 4, 2010 at 9:26 pm

    Hey Steve, my name is Rickey Taylor and I KNOW that I am the ideal candidate for your 10 day coaching call. I've been following you since August of last year and I have always been satisfied and pumped up by your posts. Saying that, one would think that with all the gems that you drop in your blog that I would be the spitting image of the success that you always preach about in your posts. Well I'm sorry to say that I'm not. I have no clients, no location, a negative bank account, etc. You get the point. But that's not why I deserve your 10 day coaching call.

    When guys like you, Bedros, and Chris get people who come up to you now that have questions and seek advice on how to make the big MOOLAH like you have in the past, I'm sure that I can bet money that one of the many things that pop in your head first is, “Should I or should I not? Will this golden advice go in vain? In other words, will it go in one ear and out the other?” Well speaking for myself, I know that when A1 advice is given to me, I make sure that my teach-ability index is a 10 out of 10. In other words, I am fully submissive and receptive to the info that's about to be given to me.

    I will take the strategies that you give me and put it to good use. I have zero-tolerance for failure now. I have made over my mind and heart and I am more than ready to implement whatever information you give to me. I will be a success story to add to the thousands of other 6 and 7 figure trainers that you've coached. I will finally get up out of my parents house (holla if you hear me). I will show my other family members that you don't have to live a mediocre, 9-5 life. That anything that you believe in 100% can definitely be accomplished. You know, with the situation that I'm in at the moment, I still wake up every mourning thankful for every blessing and the fact that I'm still above ground. You happen to be a blessing Steve. Help me help myself and I promise you that your efforts will not be in vain. Thank you.

  • mark says:
    May 4, 2010 at 9:31 pm

    Steve, first off thank you for all you've done and all you've given so freely. I was just @ FBS10, and I saw you there. I'm on the brink Steve, I've got a bootcamp and with your guidance, your coaching I'm sure it can be what we both know it can be. I believe ýou added to this equation will be the difference maker. I'm in a do or die situation with this biz, it has to "do" cuz I aint gonna die... I'm here to work, to put in work, to bleed, to sweat and to do what it takes to make this biz succeed...I know there's no magic bullet, no secret recipe, I know there's no substitute for hard work, but I'm sure your coaching can and will make all the difference...I've got too much riding on me and my biz to let it go, I'm fighting tooth and nail for this, I'm your perfect candidate for this opportunity...thanks so much Steve, again I appreciate all you've done

  • josh says:
    May 4, 2010 at 9:35 pm

    What's up brotha Steve. I haven't even finished watching the video yet but damnit i know you are the man and I am past hungry! I'm starving! And you know what's funny is the more I eat, the hungrier I get! Oh it's a charity drive awesome man I would love to do that. I've actually been searching all over my city for all of the charities in my area that I could donate to and how I could use that to help abused women and/or children. I've been opening my mindset a lot man and I know I can kill it and will kill it! Dude I trained one woman in my bootcamp this morning, just one!, and bro I had a killer morning. She had a great workout and I had a great time kickin that butt because I was visualizing a giant bootcamp group and a starving hungry line of people at my door. And she was eating up that energy like crazy! Steve we only live once and I'm going to do it right this time around. I love what I do, I love what you guys do, and there is nothing I'd rather be doing right now than having a blast kickin ass at 20 bootcamps, changing lives, paying for school, and loving every minute of it. Everyday I sit and think of ways to make my clients lives better, brighter, and more important. I'm the guy that would send a whole camp of people on a cruise to the Caribbean to show off their new bodies on the beach. I appreciate every single client and every minute of my life. There is nothing I'm more passionate about than this business. And I've never been more enthusiastic about anything. I think I'm going APE shit! I've got one more week left in the semester and you can guarantee that I'm going to make my dreams come true this summer! Better yet, in 10 days! That's a HELLAVU goal that I will accomplish! LETS DO THIS THING STEVE! I'm pumped! I'm a big league player. I just need a coach.

    The next one to shine,
    Joshuah

  • Brian Stecker says:
    May 4, 2010 at 9:42 pm

    Thanks for the dinner the other night:) REALLY appreciate it!! BTW I'll still be your facebook friend;)

  • Jamie Atlas says:
    May 4, 2010 at 9:46 pm

    Hey Steve. I think it would be so generous of you to offer up 10 days of your own time. I think it is testament to your business ability that you are actually able to take that kind of time to focus on your raving fans and help make others dreams come true with no guarantee of return on income yourself. You are just doing this because... well, because you're crazy. But the good crazy. Like, 'crazy like a fox' crazy, not 'crazy like the homeless guy that eats leftover napkins and pieces of chalk' crazy. If you decide to do this, I hope the people who end up getting to share you, respect and take action on your advice. I know I can feel my business changing just from the blog advice. Can't imagine how energetic the live version of you would be 😉

  • Kian says:
    May 4, 2010 at 10:24 pm

    Steve,

    I can't begin to thank you for how much you have helped me already change my business. I'm quitting the big box I've been working at since thanksgiving this week, and taking a leap of faith that all that the plans that I have made and preparations will come to completion.

    When we talked for the brief few moments on the phone a while back you said that this year was going to be "my break out year," and I've been doing everything that I know how to to make that happen ever since.

    I'm not sure how comfortable I feel asking again for your help, but this time I know that if you do choose me I will turn around right away and being a paying coaching client. The first dollars that pass through my hands are yours, not out of obligation but out of the knowledge that you will help multiply not only my business but help me break through mental barriers I didn't even know existed.

    Regardless I am deeply grateful and thankful for all that you do. I promise that I will be relentless and passionate about what I do and who I work with. Fitness is not a joke to me. I grew up the fat kid, and I know how deadly an unhealthy life can be. I want to work with you to allow as many people as possible to reach their fitness potential, and not only have the body's that they want but they are able to lead the lives that they want to lead.

    Thanks Steve

    -Kian

  • Tim says:
    May 4, 2010 at 10:53 pm

    Hey Steve,

    I really appreciate the information you provide. I'm down in Australia and sometimes we lack the marketing expertise that you all have in the U.S. so your blogs and info are awesome for guys like me.

    I'd love to part of the chosen few - I'd love to be life changing for folks down here however without the right approach or message, I won't be that effective. I'm certainly an action taker so no problems if you think you'll be wasting your time. I'd love to fly the flag down-under and show these people how it should be done!

    Thanks again.

    Tim

  • Cori says:
    May 5, 2010 at 12:06 am

    I am having coaching with Paul Mort at the moment and am sure if you pick me then my business will literally expolde in my area and wipe out the competiton so that I can dominate in my fat loss niche.

    I take massive action to over achieve and exceed their expectations - my business is doing really well at the moment but I am hungry for that explosion! I know I will get there, more so with Paul coaching me but I know it will take me to a totally different level if I have both of your expertise to fire on my camp!

  • Ashley says:
    May 5, 2010 at 4:14 am

    Hey Steve

    Just want to say I appreciate what your doing. Every successful person had a mentor, you I'm sure have had many great mentors to show you how its done, now with your help I would like the help. I live in the UK and the reason I want to be considered for your 10 day coaching program is because at the moment I want to get out of my job in the gym, I am being worked like a dog and the hours I work just don't work for me. I have proved I am an action taker in the the past as I had a kidney transplant and while on dialysis did my personal training course which sounds pretty crazy. I want to get out of my job and be shown the way to a great lifestyle. ACTION is the key and I hope you can help me get to get the lifestyle I want. I know its important to have a WHY reason and I want be a success to show my parents I can do it as they have helped me so much I need to help them back. my Dad donated his kidney to me and my Mum just does so much for me and my brother I want them to see me be the success I want. I want to live the life I want when I want and hopefully with your help I can start taking action to a better life. Thanks as always

    Ashley

  • Robby says:
    May 5, 2010 at 4:50 am

    Steve,

    Great blog post! Why should you pick me for a coaching client? Well why not me? I eat and breathe success and I am always looking for that slight edge, which I think your coaching would provide!

    Robby

  • Joyce says:
    May 5, 2010 at 5:18 am

    Hey Steve!

    I'm going to get right to the point...I used your bootcamp formula five program you put out for free and just opened my first bootcamp this week. Guess what? We made $6,000 in one day!!! That's more money than I usually made in a month.

    So you may be asking, why do I need your coaching? Because I am on a mission. I live in the hood right now. My husband and I have a 6 year old daughter and we want to raise her in a prosperous neighborhood. She hates the school she goes to because the kids are mean and the school doesn't have enough money for books. I want to be able to lay my head down at night and not hear police sirens. I have a goal to buy our first house in 12 months. I know that if I get coaching from you, we will be able to do that.

    I'd love to do a guest post on your blog in 12 months with pictures of our new house and my daughters new school.

  • Garrie says:
    May 5, 2010 at 5:58 am

    I would be blessed to be taken under the wing of a legend like yourself.. I mean how many people on the planet would come anywhere near to the genius that is yourself when it comes to marketing boot camps.. I feel your guidance would take my new boot camp business to the stratosphere. So i would be thankful and forever in your depth for helping me reach my goals of living the life I've always wanted.

    Thanks for your time Steve!

    Garrie

  • Susan Campbell says:
    May 5, 2010 at 6:33 am

    Hey Steve - I am perfect for your free 10 days coaching! Of all the people I could chose from online as a fitness business coach, you are the most motivating, and have the best marketing ideas.

    But the most important reason why we would be a good fit is because I have trouble moving outside of my comfort zone, out from behind the computer and out talking to people. And I know you could motivate me to push myself.

    Wanting results has never been the problem, just getting past my own obstacles has been.

    Thanks. Susan

  • Sara Hutniak says:
    May 5, 2010 at 7:13 am

    Hey Steve,
    It was awesome meeting you at the FBS10. I wish I would have had more time to talk to you but the intensive coaching program could solve that 🙂
    I'm ready for the intensive coaching to get my boot camp business out of the red and into the black. The truth is I'm not killin' it with my boot camps...just getting by and that's not where I ever wanted to be. I left FBS10 inspired and motivated to achieve the successes of the Leanne Ellingtons and Michael Duivis' and to bring in the income that truly reflects a real business and not a j-o-b.
    If you're looking for a hard-working, nose-to-the-grindstone and focused individual to coach, then I'm the student for you. I know that you expect a lot out of your coaching clients...but I'm here to tell you that I'm ready for that challenge and also ready for the investment of time and energy to crush it with my boot camp.

    Thanks Steve.
    -Sara

  • Nick says:
    May 5, 2010 at 7:42 am

    Yo Steve, glad little Johnny is going to get his surgery. I am moving to South Texas to start a personal training business, an area in great need of a program like Fit Body Boot Camp. The market has not seen anything like my training philosophy and passion, together it can grow, fast! I will make my purpose visible and take risks to fulfill my commitments. I am here to learn and am willing to submit to your creativity and passion in order to grow mine. I will start yesterday. All reactions need a catalyst to obtain a product. You had and continue to have yours. Be mine! ( Not in a weird Valentine's Day way)

    In health and happiness,

    Nick

    P.S. Bottom of your homepage where it should say "Contact Us" it reads "CoTnact Us".

  • Kevin Gordon says:
    May 5, 2010 at 5:23 pm

    I'm just starting my business and I am using your advice already. ie, human billboards, but it is going slow. I am wiling to stick it out and continue to work hard to establish a booming business. I would love coaching from you to help my business griw

  • chris brown says:
    May 6, 2010 at 12:59 am

    hi steve keeping this simple,

    as you are fully aware american and english marketing strategies differ tottaly, my challenge to YOU is to see whether your super marketing strategies can dominate the UK aswel as the US am sure with your guidance and fine tweaks for the UK we can smash it!!!

    Peace Bro!!

  • Jeremy says:
    May 6, 2010 at 7:00 am

    Steve,
    It was great to meet you in person at FBS10. I am the one to choose because I have already implemented multiple things from the summit and am in the process of putting others together. Nothing motivates me more than providing for my family, and getting my daughter the medical treatment she needs to live a normal life. I will be a 7 figure Owner/Trainer within the next five years reguardless because i will work and learn and work and continue to grow. I just hit my recent short term goal of opening a second studio, and boot camp, my next short term goal is to pay for the medical attention my daughter needs, and from there to pay for the Mastermind Coaching from you and Bedros. Everytime I set a goal I achieve it, because I leave no chance to fail, it is life or death and I choose to live for my family. With these 10 days of coaching, I would be able to reach my next goals even faster, and on to the long term goal of 7 figures. Thank you for the opportunity, and all you have given. Take care. I ,ook forward to learning from you.

  • Craig says:
    May 6, 2010 at 10:13 am

    Hey Steve
    I'm your man for this, no problem, from coommitment side, I'm travelling from the UK to get there. Heard great things from Paul Mort and can't have him being the only British guy getting all the goodies ha ha

  • Jason says:
    May 6, 2010 at 1:36 pm

    Steve,

    This is an opportunity so I had to jump on it! I'm working at a globo-gym right now who tries to suck the life out of you (15 trainers so it's everyone for themselves), but I'm no quitter. I've seen pretty much every video you the web, and I love your newsletters. They are really helping me get my PT business closer to where I see it on paper, but there are still pieces missing.
    And, I know that you have answers. I've been working hard from 5 am to 8 pm, 6-7 days per week for over 2 years now and I'm seeing constant progress but I'm still not there yet. I have big plans to buy land and build a house, but I just can't seem to get a system down. I'm in a small town in SC so that probably has a lot to do with, but I'm a firm believer in taking action! Life isn't about finding yourself, it's about creating yourself so that's what I'm trying to do.
    I just know that this is my passion. I'm here to change lives, motivate others to get & go after life, and to help make this world a thinner place. I'm working super hard on building my T.E.A.M. training (bootcamps) and youth training camps but something is missing. I just know that your help is exactly what I need to help me GET IT!
    Thank you for the opportunity,
    Jason

  • Anthony says:
    May 6, 2010 at 1:39 pm

    Steve.....
    What up Bro!! I would love the 10 days of coaching and I'll tell you why I am the right person to get it. You see, 3 days ago, I got kicked out of the training facility I was in because of a new owner that wanted to be an ***hole......and without notice, just changed the locks. So I have been scrambling around for a new location. I secured a spot, but there are only certain times that I can train there because of other activities that are regularly booked. This knocked out a bunch of my clients because they couldn't make the new times. Needless to say, I am really motivated to fill the classes up again. This actually could turn out to be a good thing because I don't have to train as many hours if I get the same number of clients into the other times. This will give me a chance to expand more easily. Ok, I'll wait for your email.
    Peace...

  • Gabrielle says:
    May 7, 2010 at 9:19 pm

    This is a great marketing plan. You always come up with a bunch of great marketing plans! I'm always thinking, "Why didn't I think of that?" LOL!

    The fact that you are choosing to give away 10 days of free coaching is wonderful! I would love to be one of the few "chosen ones"! I am a newbie in the independent fitness business (I am just starting out on my own) and I don't want to make those same mistakes that others have made when they are just starting out. I am completely open-minded and a action taker.....I just need to know the actions that I need to take. And I know that you know exactly what I need to do in order to be successful and stand out among all the other personal trainers out there.

    Thanks for considering me!

    Gabbi

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