Fitness Boot Camp Marketing is all About Selling Your Solutions
Posted by Steve Hochman on Wed. Aug. 6th, 2014
Many people make the mistake of focusing on the wrong selling points when it comes to fitness boot camp marketing. Too often, they focus on features and pricing, which is fine when you’re selling an espresso machine or a car, but it misses the mark when it comes to selling fitness boot camp programs.
The reason for this is that fitness boot camp marketing isn’t about selling your facility, your sound system, your juice bar or your pricing. It’s about selling your solutions to the client’s problems. It’s about selling your means of getting them to their goals.
Your prospects might think some of the features of your boot camp are nice or that your monthly fees are competitive, but what will sell them is the conviction that your program is their best chance to reach their goals, and fast. That’s the focus of your fitness boot camp marketing.
What’s really cool about being a Fit Body Boot Camp owner is that the very nature of our program makes that job so much easier than with any other fitness business. The fact is that we have the solution, we’re known for having the solution and there’s plenty of research that says it’s the right one.
If you haven’t seen it yet, we’ve just uploaded an awesome new explainer video on the Afterburn Workout. In it is pretty much every single point you need to sell virtually every prospect that walks through your doors. This is because it’s loaded with all of the ways that Fit Body Boot Camp is the solution people are looking for.
As you’ll see on the video, all of the most recent fitness research proves without a doubt that endless hours of standard cardio are essentially useless in the battle to burn fat. 9 out of 10 people who call you on the phone, message you on Facebook or answer one of your emails are going to tell you that their #1 goal is to lose fat. 9 out of 10 will also tell you that they go to the gym and run on the treadmill for hours or that they knock themselves out in Zumba class four nights a week and yet they can’t lose the fat.
So here are the problems that most people are coming to you to solve and the solutions that you have to offer:
They’re spending all of their free time at the gym and getting nowhere – You can get them in and out of the gym in 30 minutes, PLUS get them crazy results.
They spent $$$ on a gym membership but they have no idea what to do when they’re there – Every one of your sessions is led by a certified personal trainer who will not only lead them but customize the workouts to their abilities.
They’ve been trying for weeks/months/years to lose the fat and have never been able to do it – You offer workouts that are specifically designed to burn fat, based on solid science, and you have the journal articles and before and after pics to prove it.
They’ve never been able to stay motivated or consistent long enough to get results, no matter what program they’ve tried – You offer them extremely committed and enthusiastic trainers who will encourage and push them, along with a community of members that support each other, keep each other accountable and celebrate each other’s successes.
These are the reasons that so many FBBC owners are making six-figure incomes and these are the things that you need to be selling both face-to-face and in all of your fitness boot camp marketing campaigns. Juice bars and live DJs might be part of what they love about your boot camp, but the solutions are what will get them to sign up in the first place.
Posted in Boot Camp Marketing, Boot Camp Strategies, How To Start a Fitness Boot Camp Business by |
