Human Billboard Fitness Marketing Like A Pro

Posted by Steve Hochman on Fri. Jan. 7th, 2011

9 comments

Let me know what you think about how to take this powerful and virtually no-cost fitness marketing strategy to the next level...




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Posted in Uncategorized by Steve Hochman | 9 Comments

9 Comments "Human Billboard Fitness Marketing Like A Pro"

  • Chris says:
    January 7, 2011 at 2:19 am

    Great this steve, just signed up for mentorship with morty in uk, doesn't start till next week, I'm busy now recruiting billboards :-)!

  • William says:
    January 7, 2011 at 6:17 am

    People,

    Steve is totally right about HBs, especially the initial part in talking to a perspective HB.

    Yesterday, I went to get a hair cut at a high end salon from a stylist I was not even referred to. I just chatted her up. Told her I am a fitness expert. Asked her about her goals. And before long I was introducing her to becoming an HB for my business and helping her and her fiance get fit and trim for their wedding coming up in May.

    Also, she said several of her co-workers would definitely be interested in being an HB for discounted training and being paid for referrals while getting referrals sent to them for their business.

    Get rid of the fear. Go to them and allow them to be comfortable in their environment. Ask about them, and then you should be walking out of there with at least one HB for your business.

    Good Luck!

  • Cody says:
    January 7, 2011 at 7:10 am

    Great stuff Steve..the usual! Hey do you think you could make a post on the process of signing up new clients? Like going from a phone call, capturing their credit card number, etc.? That'd be pretty awesome!

  • Erik says:
    January 7, 2011 at 9:04 am

    Ahhh...Good ole' human billboards.

    It worked well for me when I had the mindset of knowing that it will work.

    Also, when I started and knew no one and had no list I would always approach people on the street. I found that if I approached people who were in a group of two worked best. It ups your chances of at least one person saying yes. If one person says yes it would influence the other. Then I would end up with two people.

    Then I would ask them where they got their hair done and went from there.

    If your mindset is right, it works well.

  • Tom says:
    January 8, 2011 at 3:53 am

    Nice! I love the way you break it down...just another way you over deliver! Thanks again-

  • John H. Davis Jr. CPT, CMMACC says:
    January 8, 2011 at 8:06 am

    Steve,

    Great stuff Steve when I was in the car business we called this the basics. The one that keeped to the basics made 190,000 a year or more the one's that didn't made 24,000 a year. For me I need to keep to the basics! I hope all other personal trainers get to smart for there own good.

  • joshua wolfe says:
    January 8, 2011 at 3:01 pm

    nice im going to be knocking on doors around my studio on monday

  • Mike(Team N.R.G) says:
    January 10, 2011 at 5:52 am

    Another great post, yeah been using human billboards in the UK, just getting ready to recruit some more to help me promote services.
    Good work as always.

  • nick says:
    January 20, 2011 at 9:32 pm

    Easy to follow as usual champ, whats with the beard?

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