Marketing a Personal Training Business into a 7-Figure Monopoly

When a brand-new Fit Body Boot Camp owner or any new fitness entrepreneur is struggling to pay the bills and wondering what to do next to build their business, they have some trouble believing they could be earning six or even seven figures within just a few years. They know very little about marketing a personal training business, becoming well-known in their communities or establishing themselves as experts.

But let’s be really clear about something: the biggest earners at Fit Body Boot Camp started from exactly that same place. If they can get from where you are to where they are, so can you.

Screen Shot 2014-10-13 at 1.53.46 PMI’ve spent a lot of time talking to and learning from people like Shawna Kaminski, Rebecca Tabbert, Sean Francis, Josh Carter and many other Fit Body Boot Camp owners who are pulling in 6-7 figures per year.

I want to share with you four things they all have know, use and tell the people who ask them for advice; four things that will help you get into a position to start marketing your personal training business into a seven-figure monopoly on the personal training market in your area.

Don’t run your business (or let it run you); use really good systems and let those systems run the business for you.

Fit Body Boot Camp owners have the advantage of having turnkey marketing, email, accounting, staffing and retention systems built right into their start-up package. These systems were chosen because they work. FBBC owners they don’t have to reinvent the wheel or spend hours out of every day overseeing every aspect of the business. Smart entrepreneurs will find out which systems are working for the most people and implement those systems so that they can focus their energy and time on getting and keeping new clients.

Spend your time wisely and use it to its maximum potential.

That means focusing on the things that are important, setting goals for those things and then taking steps daily to move toward them. Really successful boot camp owners have mastered the art of getting things done. They prioritize wisely and then worker than anyone else at tackling those priorities. They spend time learning and then apply what they learn in order to be even more productive.

Screen Shot 2014-10-13 at 2.03.18 PMDon’t make excuses; create solutions.

Extremely successful people don’t waste time laying blame. They don’t blame the economy, they don’t blame location, and they don’t blame the fitness boot camp across town. Instead, they focus on finding or creating solutions. If they don’t have enough leads, they learn about the most effective boot camp marketing strategies. If their conversion rates suck, they spend time learning how to sell.

If you spend all of your time focusing on the problem, you will never progress past it. Identify it, and immediately begin coming up with ways to work past it, over it or around it. Ask people who have done it already. Get help from a mentor, get recommendations for great books, systems or info products that can help. But do something.

Do what’s important and delegate the rest.

Most of the six and seven-figure earners have multiple locations and yet they live real lives. They have spouses and kids, they take vacations and they work for worthy causes. How do they do that? The same way they built their first location: they focused on the things that made them money and delegated everything else.

Your purpose is to build your business, not operate it. If you spend ¾ of your day on staffing, accounting, training and janitorial work, you’ll only reach ¼ of your potential, if that.

Hire an assistant as quickly as possible. Teach your assistant those systems we talked about in the first point. Hire great trainers, one at a time, until you don’t need to train at all. Pay someone to do the things that don’t make you money so that you can do the things that will.

Listen, everyone starts from square one. They key to getting where you want to be is to follow the paths of people who are already there.

Posted in Boot Camp Strategies, Group Personal Training Strategies, Personal Training Business by Steve Hochman | No Comments Yet

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