The Best Boot Camp Marketing EVER!

Posted by Steve Hochman on Mon. Dec. 5th, 2011

14 comments

The Best Boot Camp Marketing EVER!

If I could only use one of my boot camp marketing strategies in my arsenal, it would EASILY what's in this video below.

Because no matter what algorithms Google decides to use, no matter what happens with the U.S. postal service and no matter what happens on Facebook...

I can ALWAYS count on this!

Here's to the best year EVER in 2012!

This entry was posted on December 5, 2011 at 8:03 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Uncategorized by Steve Hochman | 14 Comments

14 Comments "The Best Boot Camp Marketing EVER!"

  • Geoff says:
    December 5, 2011 at 8:59 pm

    Great post. I needed that today.

  • Octavio says:
    December 5, 2011 at 10:24 pm

    ENERGY is key! bottom line. and if you add good marketing 2012 will be best year ever! Thx Steve!

    I have no prob bringing it like a mofo, all my clients even think im on something.. but what about when you are not training? How do you get your trainers to bring it at the same level and appreciate the clients like the biz owner does.

    Since no one cares as much as the biz owner. Anybody else in this situation?

    I have my pay scale with raise and bonus per every 10 clients like you advise Steve.

  • stevehochman says:
    December 5, 2011 at 11:28 pm

    Ya bro, you definitely the MAN Octavio! I know you bring it like a MOFO dude... Keep pushin it man!

  • stevehochman says:
    December 5, 2011 at 11:29 pm

    Any time Geoff 🙂

  • stevehochman says:
    December 5, 2011 at 11:29 pm

    Right on Billy...

  • AussiSteve says:
    December 6, 2011 at 12:39 am

    Thats the sh#t Steve!

    Unless you have that drive and the energy, how else are the Boot Camp members going to be feeling like at 6am in the morning? The reason why they come to you in the first place is to be inspired and feel great for a good workout at the start of their day.
    Thats why you're in this game, to help other people who aren't as motivated ect... And this is what will keep your members coming back for more. The members will appreciate all the energy you bring to class to make them feel awesome at the start of their day...

  • Rebecca Tabbert says:
    December 6, 2011 at 1:22 am

    Octavio - i have the same issue. Clients think I'm crazy and love it. Now I have two trainers who are great but the crazy energy and passion isn't always there for them. I'm trying to remind them of who great it works and show up to a class regularly to observe.

    But for sure let me know if something clicks for you, I don't think i quite have the answer yet either, will keep you posted.

    Rebecca

  • David Veras says:
    December 6, 2011 at 2:45 am

    MY MIDDLE NAME IS ENERGY.

    Seriously though, if my clients don't smile or laugh at least 5 times then my workout was a fail.

    "Come on Arthur, I WANNA SEE ABS BY TODAY"

    Thanks for the reminder Steve.

    David Veras

  • James Bond says:
    December 6, 2011 at 6:54 am

    Steve I just *LOVE* this and one thing I would say to all trainers do lots of aerobics and zumba classes and inject loads of enthusiasm into your classes and what what happens

  • Bradley says:
    December 6, 2011 at 7:07 am

    That is the truest word EVER spoken! I know because that is what I strive to practice everyday when I workout with my clients and bootcamps 🙂

    Steve you keep the light burning for all the trainers out there and we will be forever grateful. You and Bedros are the bees knees 🙂

  • Gail says:
    December 6, 2011 at 7:28 am

    You are so right...need to be reminded every now and again, I think!

  • Stephen Holt says:
    December 6, 2011 at 10:17 am

    Great analogy, Steve. Back when I worked at a big box gym, we once had a NASM Certification course going one weekend while I was training clients (I already had a NASM certification).

    The presenters were all people I knew professionally, and I knew they were constantly saying to the newbies, "Watch how Stephen Holt does [fill in the blank]." Every client got my absolute best for every minute.

    Whenever I catch myself lapsing, I remember that weekend and crank it back up.

  • Mike says:
    December 8, 2011 at 6:36 am

    Great post Steve

    Totally agree when running Bootcamps you should bring the NRG, pay attention to clients make sure your correcting bad exercise, posture etc..
    Energise your clients that way they'll keep coming back and refer you to friends.
    Great video!!

Leave a Comment