No, Walt Disney wasn’t in the fitness business, but I dare anyone to say that they know of a businessman who was better at creating a brand that was recognizable all over the world, in any language. Disney World and Disneyland may have gone through some transformations and expansions since Walt passed away, but Disney will always be Disney and it will always dominate the amusement park field. No one can touch it. So I think there is something very important that Walt Disney could teach you about how to start a boot camp.

He would teach you that you need to focus on doing one thing and doing it better than anyone else, anywhere.

Think about the other amusement parks in the US. Busch Gardens, Six Flags, Knott’s Berry Farm or a bunch of regional, nameless parks you can’t think of off-hand. What are they known for? How many iconic images or names do you associate with them? Yet, say “Dumbo Ride” or “fireworks” and everyone knows which parks you’re talking about. Disney.

Disney Parks have rides, shows, restaurants and hotels, but they do one thing and they do it better than anyone else: they create magical family memories. When you walk into any other amusement park, you think, “Wow, cool rides!” When you walk into Disney World or Disneyland, you think “Magic!”

So how do you translate what Walt Disney and what he did with the Disney Parks into you and how to start a boot camp that emulates his success? You do one thing and you do it better than anyone else.

This is what has made Fit Body Boot Camps the fastest-selling fitness business in this country. We do one thing. We don’t do Zumba, we don’t do Pilates and we don’t run a social club. We do killer workouts that deliver maximum results in minimal time. We do this at a price that people can afford and we do it in a supportive, motivating and even entertaining way. Boom. That’s what we do.

Even if you’re not a Fit Body Boot Camp franchise owner, you can still take your cue from Walt when it comes to how to start a boot camp that becomes known for doing one thing and doing it better than anyone else in your area.

Every fitness professional, every trainer, has certain areas in which they’re extremely motivated, knowledgeable and skilled. For you, it might be working with moms or designing nutrition plans to go with your workouts. One way to do one thing and do it better than anyone is to focus on your specific, favorite area of expertise.

Another way to start a boot camp that becomes known for one thing is to find a gap in the fitness community where you are and then fill it. Nobody working with the Baby Boomers? You should be. No one doing outdoor workouts? You should. No one holding sessions at o’dark thirty in the morning? Do it. Whatever it is, be known as the only boot camp that does it.

If you think this will limit your income because you’re limiting your services or your market, you’re wrong. People pay more for specialists. They pay more for services that are niche-driven. They pay more for the only one in town who’s doing whatever it is they need.

Think about this: a ticket at most amusement parks will run you about $35-60. A day at Disney World will run you $100 plus. But every day in the summer, they’re turning guests away. People pay for that Magical experience.

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Posted in Boot Camp Marketing, Boot Camp Strategies, How To Start a Fitness Boot Camp Business by Steve Hochman | No Comments Yet