No we’re not talking about bloating and water retention here – we’re talking about how to keep the clients you’ve already spent a lot of time and money recruiting – Fitness clients retention that is. And that’s the key. Marketing is time-consuming and expensive and if you hate the closing process it only makes sense […]

If you’re terrified of and don’t know how to sell personal training, try this exercise. Next time you strike up a conversation with a stranger in a restaurant or supermarket line ask them if they’ve ever considered personal training or joining a boot camp.  Steering the conversation toward that question shouldn’t be as hard as […]

It doesn’t matter what business you want to start or have already started, finding the right marketing strategy is going to be the way to get paying customers through the door, and fitness business marketing is no different. You can’t be All Things to All People You can learn a lot from looking at all […]