There is definitely a huge difference between the way that successful people think and the way that unsuccessful think. In fact there are several huge differences. In working with and getting to know a lot of very successful fitness business owners and also coaching and mentoring some unsuccessful entrepreneurs, I’ve found that the way people […]

There are all kinds of incredibly effective fitness marketing tools at your disposal. You could go spend one hour on RenegadeFitnessMarketing.com and learn enough to triple your business this month. You could check out some of the done-for-you marketing products available on this site and have in your hands everything you need to take your […]

Your fitness boot camp marketing efforts should always be targeted toward one market group or toward promoting one aspect of your business. The shotgun approach to marketing (selling everything to everyone and everywhere) is extremely inefficient and costs more money while getting fewer results. There are different factors that determine how and when you should […]

I’ll bet at least a few of you are thinking, “Hey, none of my workouts could ever be called ‘relaxing’.” But that’s not where I’m headed. Many people make the mistake of thinking that selling personal training is all about pointing out all of the great features and services you offer: lots of session times, […]