How Successful People Think about Starting a Fitness Business

There is definitely a huge difference between the way that successful people think and the way that unsuccessful think. In fact there are several huge differences. In working with and getting to know a lot of very successful fitness business owners and also coaching and mentoring some unsuccessful entrepreneurs, I’ve found that the way people think has everything to do with the way they run their businesses and how well they do it. If you’re starting a fitness business, you want to do so with a mindset that is programmed for success.

Let me share with you some of the really important differences in mindset between the successful and the rest of the world.

Successful people don’t focus on the problem, they focus on creating the solution.

How many meetings have you been to where everybody sat around griping about a problem – all the money it was going to cost, how much of a hassle it was going to be, what kind of doom and gloom might result – and no one actually offered any solutions?

Screen Shot 2014-09-26 at 10.17.15 AMTruly successful people identify the problem and then move right on to creating the solution(s) to it. No doom and gloom. Just answers and a mindset that was already focused on being past the problem. They think outside the box and even have the courage to break all the rules in order to keep on the path to success.

Have you ever really watched a track athlete take the hurdles? Look closely. They’re not looking at the hurdle that’s right in front of them. They’re looking ahead to the next one.

Successful people understand that it’s okay to make money – the more their business grows, the more people they can help.

People have a preconceived notion that really successful people are totally focused on the money. In a way they are, but it’s more that they’ve given themselves permission to make more money. They know that the more money they’re making, the more clients they can help, the more staff they can employ and the more charitable work they can do.

Successful people are master communicators.

Screen Shot 2014-09-26 at 10.23.38 AMIt’s not that they talk more. They talk efficiently. When they have a task to delegate, a problem to address or a project to launch, they communicate only the important points and they tell only the people they need to tell. They get to the point and give that point to the people who are in a position to do something.

Successful people are masters of their time.

Follow a truly successful person around for a day and you’ll be amazed at how much they get done. They know how to make the most of their time and maximize their productivity. They don’t have more time than everyone else, they just use every minute of it. When you’re starting a fitness business, you have to make the minutes count, because you won’t always have free hours.

Successful people see obstacles as opportunities.

They couldn’t have found that amazing space with the high traffic if they hadn’t missed out on the warehouse across town. They wouldn’t have come up with such an incredibly effective plan to make $100,000 this year if they hadn’t been so worried about paying the electric bill last year. They wouldn’t have found such an awesome trainer that all the clients love if their last trainer hadn’t gotten married and moved across the country.

You have two ways of looking at an obstacle. One will get you somewhere.
If you do nothing else this month to become more successful, read at least one good book written about one of the successful people you admire. Take note of the way they think, the way they approach problems and the way they delegate. Then adapt some of these attitudes and mindsets to your own life and your own business.

It may sound like a cliché, but you are what you think.

Posted in Fitness Business by Steve Hochman | No Comments Yet

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