Boot Camp Marketing On TV

Posted by Steve Hochman on Tue. Jan. 26th, 2010

11 comments

picture-142If you're serious about boot camp marketing then you definitely want to get on TV.

Or even better, become the fitness expert in your community by having your very own weekly health segment on a local news station.

My good friend Leanne Ellington discovered that making that a reality really isn't that hard to do.

In fact, she's on several morning news shows on a regular basis.

And you don't need to have a masters in kinesiology or a best selling book either...

...Just a little personality and some persistence.

And to give you the "inside scoop" straight from a TV news producer on how to get on TV, Leanne is going to share this AMAZING interview.

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[media: http://fitnessfranchiseblog.com/audio/producer interview.mp3]

Or you can download it below by right clicking and "save target as" or "save link
Download MP3

Here's a couple of pics of Leanne on the news... Pretty cool!

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I look forward to YOU boot camp marketing on TV soon too 🙂


To learn more about Leanne Ellington, checkout her Boot Camp In Orlando
And be sure to leave Leanne an AWESOME COMMENT for doing such a killer interview for you.

This entry was posted on January 26, 2010 at 12:56 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Blog by Steve Hochman | 11 Comments

11 Comments "Boot Camp Marketing On TV"

  • Joyce says:
    January 26, 2010 at 4:53 am

    Great post...it is a tough thing to get into, but I will give it a try.

  • Dr. Carney says:
    January 26, 2010 at 10:17 am

    Great Ideaas Steve,
    As always you're on target and you
    keep people thinking.

    Dr. Carney

  • Dr. Carney says:
    January 26, 2010 at 10:18 am

    Steve,
    I have never received anything on places available in Temecula, or
    Kansas so I'm going to assume that there are no places available at
    this time.
    Thanks
    Dr. Carney

  • Becky Fox - Knoxville Personal Trainer says:
    January 26, 2010 at 11:45 am

    Thanks for the info!! I'm going to give it a try!

  • Sara Hutniak says:
    January 26, 2010 at 3:03 pm

    Hi Steve and Leanne.
    Thank you for that information. This is another way to market yourself with spending a lot of money. I know it takes some time to cultivate relationships with reporters, news directors etc., but once you become the area expert, you're set.

    Leanne, quick question - as a way to get the local tv/radio personalities into your circle, have you ever made an offer of free, unlimited boot camp so that way as this reporter starts getting results, they're more likely to reference you or talk up your boot camp to their news directors?

    Thanks again guys.
    -Sara

  • Sara Hutniak says:
    January 26, 2010 at 3:04 pm

    To my above comment, I meant to say "without spending a lot of money". Sorry for the typo. -S

  • James Patterson says:
    January 26, 2010 at 4:32 pm

    Thanks Leanne this is awesome!

  • JJ Robertson says:
    January 27, 2010 at 1:31 pm

    Leanne is the Bomb! And after watching Steve, Bedros, and Chris.. she is very easy on the eyes!! hahaha... Awesome job Leanne!!

    JJ Robertson

  • Leanne Ellington says:
    January 27, 2010 at 6:05 pm

    Hey Sara,

    Yes, in fact I had one of the main anchors in my boot camp (until her schedule changed and now she does the morning show and is nocturnal), but that was great exposure. She used to tweet about boot camp and tell people about it.

    The producer that I interviewed for this post is actually an ongoing boot camper.

    My advice to you-- just throw a bunch of shit at the wall and see what sticks. Meaning, what do you have to lose by contacting the staff of local news stations and going at them with giving hand? Offer them free training and give them a good compelling "reason why". Flatter them. Compliment them. Send em' a card or one of your t-shirts. The worst they can say is no.

    It's a great idea though to train them and get them involved in your biz. I say go for it Sara.

    Let me know how it goes =)

  • Tony M says:
    January 28, 2010 at 8:11 pm

    Thanks for these tips and strategies.

  • John Cusick says:
    February 7, 2010 at 4:46 pm

    Brilliant Leanne thanks for sharing should be easy for you to dominate the area now

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