Fitness Boot Camp Marketing Tip of the Day – SUCK IT UP!

Warning:  I'm about to go off on a bit of a rant.

So if you're extremely sensitive, you may want to click off this page now.

(I'm just saying)

Ok, here we go.

I don't know how this happened, (Maybe it's my fault) but a lot of boot camp instructors seem to believe that boot camp marketing is a magic bullet.

Like if you have a website, some plastic cards and a few Human Billboards you're set for life or something.

Like I said, I'm gonna put it on me and say that it's MY FAULT that trainer feel that way.

I've been teaching all this boot camp marketing, but hardly any SELLING.

And if  you've been a personal trainer, then you know that marketing is only half the deal... The other half is SELLING!

Remember the A,B,C's (Always be closing)

Ya, I'm talking about closing...

following up,
setting appointments,
overcoming objections,

Why is it a normal thing to close sales in personal training, but not for boot camps?

Watch this classic video

It's like some boot camp owners feel like it's cool to "hide" behind their website and have "it" do all the selling.

It doesn't work that way... Not if you want to build a huge business.

Passion sells... Enthusiasm sells... Excitement sells.

Remember the formula SET, SHOW, CLOSE...

Set an appointment.
Make sure the prospect shows up.
Then expose the problem, present the solution, and make then a risk free irresistible offer they can't refuse.

Am I way off here...

Let me know what you think.

BTW - If you haven't got your free access pass to Boot Camp Formula 5,
then find out how you can here

Posted in Uncategorized by Steve Hochman | 13 Comments

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