Boot Camp Marketing – Personal Trainer And Fitness Marketing
Boot Camp Marketing Tactics and Strategies For Boot Camp Instructors Personal Trainers, And Fitness Entrepreneurs

Hey there... Before you read the "Gun To The Head" method, make sure you have one of these bad boys!

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Ok, so if you're a Fit Body Boot Camp owner or one of my coaching clients then you most likely know about my famous "Gun To The Head" method.

However, if you've never heard about it, then check out this story because my "Gun To The Head" method will CHANGE YOUR LIFE.

Enjoy 🙂

Once upon a time there was a new Fit Body Boot Camp owner named John Eckerman and his wife Cara.

But times weren't always so good...

Ya see John focused all his energy in opening his boot camp and Cara quit her job as a full time nanny to help.

They were a little nervous because money was very tight and they had a house mortgage  to pay for.

But they felt pretty confident because they literally knew EVERYONE in their town so things would explode in a week when they had their grand opening.

BUT THAT'S WHEN "IT" HAPPENED...

The facility that had agreed to rent space to them for their boot camp (which started in a week) backed out...

And that's when I got the infamous "we need to quit" phone call.

The call went like this, "Steve, the facility backed out, I "TRIED" to find a facility but I couldn't, my wife quite her job and now we wont be able to pay our mortgage, we're gonna lose our home, we need to quit, Quit, Quit!.... Quit I say!

Read the rest of The “Gun To The Head” Method (Must, must, must read)

So last Thursday I got a voice mail from Fit Body Boot Camp owner Michael Duivis needing some advice for a pretty outta-the-box fitness marketing opportunity.

He was given 20 minutes to give a presentation to over 70 local Real Estate Agents.

So he took advantage of one of the the perks of being a Fit Body Boot Camp owner, the unlimited access to myself and Bedros for coaching.
Read the rest of Boot Camp Marketing – Outta The Box Style

Read the rest of (Answered) Your Fitness Marketing Questions

Warning: You may be leaving lots of money on the table (See below)

For some reason, a lot of the time "sales" gets left out of the boot camp marketing formula.

I'm not sure why...

I mean just about every trainer knows their needs to be a sales process when selling personal training, but when it comes to boot camp they think it happens by magic.

Well if you want your boot camps to BLOW UP, then you're gonna have to sell...

And in most cases, "closing the sale" starts over the phone.

Check out this video from one of my favorite movies "The Boiler Room"

Pretty awesome clip right?

But what's pretty shocking how many fitness professionals make is do difficult (and sometimes impossible) for prospects to call.

I admit a lot of prospects will pay or register online without ever talking to a human, however a lot of prospects WILL NOT.
Read the rest of Boot Camp Call Script

Hey Steve here and I just got back from an awesome weekend at the La Costa Resort in Carlsbad Ca with the Keuilian's.

We had such a blast playing on the giant water slide, eating delicious "healthy" food and kicking back on the hammocks.

We also ran into the famous meditation and philosophical expert Deepok Chopra.

He had one of those suped up BMW Alpinas so we asked him how he likes it.

That's when he said something really weird, he said, "It goes zero to sixty." and then he just walked away...

Weird huh, cuz ALL cars go zero to sixty.

Anyways, Bedros and I dropped the wives and kids off at the San Diego Zoo and stopped by internet marketing guru Andy Jenkin's house to preview the "Add To Cart" movie that he made.

Andy is also makes mainstream movies so it was really cool to hear his take on Bedros's movie.

One part of the movie in particular really stood out for me.

It was something internet marketing legend and super cool surfer dude Frank Kern said.

(This guy is the most successful and respected internet marketer on the planet and it didn't happen by accident)

So Frank said there are two rules to being successful and if you stick to these you will kick ass.

Frank Kern's Rule #1 is don't fuck off

... Now this may sound crude but it's actually pretty profound because A LOT of fitness professionals fuck off with out even knowing it.
Read the rest of Two Success Commandments I Learned From Frank Kern

This is by far the #1 thing that as been responsible for my success because it magnified EVERYTHING else I did (And it will do the same for you too)
Read the rest of The #1 Thing All Trainers Should Be Doing

So that's what a client pulling 2.0 display ad is all about.
Read the rest of Fitness Marketing Display Ad 2.0

So after helping 7-figure fitness studio owner Cabel McElderry with some really simple ways to GET MORE CLIENTS RIGHT NOW, I thought it would be cool to make a quick video so YOU could do the same thing.

There are a ton of quick, free and powerful boot camp marketing strategies that you can add to your fitness marketing wheel.
Read the rest of The Boot Camp Marketing Instant Client Magnetizer

Is Craigslist dead...Did I miss the funeral?

Hey, your biggest fan Steve here with a killer guest post from my private coaching client Jonathan Acosta from Get Sexy Boot Camps in San Antonio Texas.

You may remember Jonathan for being the dude who got 1255 NEW CLIENTS in one day from Groupon.com.

Well, he's also getting a ton of new clients from Craigslist.

And when you read his guest post, you'll understand why Craigslist is DEAD to some fitness professionals and kicking ass for others.

So without further ado, Here's Jonathan Acosta

In the beginning, Craig Newmark created Craigslist.........

In year 2009 Craigslist was pronounced DEAD!

The next year, on the 3rd day It rose again!

After that there was one person who was CHOSEN. The prophet Jen (my awesome girlfriend) was given 10 commandments to revive the way trainers advertise on craigslist.

Here are the scriptures of Jonathan:

( Ha ha that was pretty cool huh! Any way here are the 10 craigslist commandments)

1st Commandment -Have an attention getting subjectline

I know a subjectline is important as everyone already knows but, most trainers are doing it completely old school.

Heres an example:
Read the rest of The 10 Craigslist Marketing Commandments