The REAL Boot Camp Business Model
Posted by Steve Hochman on Thu. May. 20th, 2010
When you create the worlds greatest REAL BOOT CAMP BUSINESS MODEL with your BFF (Bedros Keuilian), who's the worlds greatest fitness marketer...
... You're going to start a worldwide REVOLUTION!
And that's exactly what happened!
We changed a boot camp "JOB" into a real boot camp "BUSINESS"
And as you know if you've ever hung out with us, we had a total blast doing it.
I mean sometimes I feel like I'm living this dream life where my business partner is also my best friend, and I get to follow my passion every day by HELPING hundreds of fitness professionals all over the world dominate with their boot camps and achieve an incredible lifestyle of freedom, security and fun.
All because two guys with severe A.D.D. were able to fix what was wrong and broken with the "old" boot camp model, and create a brand new revolutionary one.
You probably know by now that I'm talking about the Fit Body Boot camp business model.
So I thought it would be cool if I shared seven Fit Body Boot Camp business model principals you can do right now for maximum boot camp profits!
Find an indoor location - Parks are getting a lot more strict about kicking boot camps out if your there without permission.
And of course there's the weather (Rain, mud, snow, wet grass, coldness)
You can rent space CHEAP from cheer leading facilities and gymnastics centers, especially since they don't usually open until the afternoon (So the mornings are ALL YOURS 🙂
And those facilities often have email lists of thousands of current and past customers which they can email blast for you!
Have multiple marketing poles in the water - If you rely on just one fitness marketing method your business can take a "nose-dive" at any moment.
Use online, offline, referral, networking, leverage, low/no cost and "mind-programming marketing methods.
Fit body Boot Camp comes with over 50 in depth "done-for-you" boot camp marketing strategies, tactics and campaigns.
Use Auto-Debit (EFT) - You became a fitness professional to help people lead healthier and happier lives... NOT TO BE A BILL COLLECTOR.
Companies like Occent.com, MindBodyOnline.com and Shape.net make it easy to automatically debit your boot camp clients each month.
Run continuous boot camps - So much time, energy and money are wasted starting and stopping boot camps.
Run them just like you would run a REALLY BIG group training business... Continuous.
Bring the friggin ENERGY! - News flash... Your clients are NOT interested in your knowledge, certs or your ability to recite the scientific names of every muscle nearly as much as HOW GOOD YOU MAKE THEM FEEL!
You'll get 1000X's as many referrals RAISING YOUR ENERGY, then with an impressive resume.
Know your dream, and wake up each morning to achieve it - Know the "why" in your life.
WHY are you doing what you do... What do you want to accomplish...
I mean beyond helping people.
Is it freedom, security for your family, traveling the world?
Know your dream and wake up each morning to achieve THAT (This one thing will change your life)
Have multiple boot camps run by other trainers - This may be one of the coolest Fit Body Boot Camp principles.
Let me ask you a question...
Are you still gonna feel like training clients when your 40?
How about when your 50? 60? 70? 80?
Can you afford to get sick?
What if you get in an accident? What happens then?
Can you travel for a month or two without your income coming to a screeching halt?
Do you have a job "trading dollars for hours", or a REAL BUSINESS that makes money whether you're there or not?
How are you going to keep this up for the next 20, 30, 40 years? (Why would you want to be forced to?)
Can you see the light at the end of the tunnel?
Ok Steve! I can feel my chest getting tight... I get it, I get it!
Sorry for going off, I kinda got worked up 🙂
Just like the Fit Body Boot Camp real business model does, you want to have MULTIPLE BOOT CAMP LOCATIONS RUN BY OTHER TRAINERS.
This is FREEDOM, multiple 6-figure income streams.... Your retirement plan!
This is the key to having a REAL fitness BUSINESS.
Thanks for hangin with me, I kinda went off for a second... I'm just really passionate about this.
I just hate to see fitness professionals spending thousands of hours building a job and not a business.
Know what I mean?
Let me know your thoughts on this - Be cool, Steve.
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