The biggest and best names in the Fitness Industry (you know, the guys and girls whose names you always hear floating around the gym or popping up in your Facebook sidebar) are more than just teachers or workout experts. These iconic figures, who spend their time sitting atop the industry’s tallest mountains and making the […]

When new fitness boot camp owners or people who are considering starting a boot camp ask me for advice, one of the things I tell them is that they need to learn as much as they can about how to start a boot camp successfully, but in order to be successful they also have to […]

Usually when we think about boosting our boot camp revenues, we’re talking about bringing in new clients, either by increasing the number of sessions we do, opening another location or just putting a big marketing campaign into play. But there is a really cool new way to increase your income by thousands of dollars per […]

When I talk to people about marketing a personal training business, I get a lot of nuts-and-bolts questions about where to market, how many posts to put on Facebook, how to get more followers and so on. Those nuts and bolts questions are important, but the principles of effective marketing come first and you have […]

Typically, we make resolutions at the New Year and there’s nothing wrong with that. But the time for making boot camp marketing resolutions for 2015 is now, so that you can begin planning for new things, wrap up any unfinished business and make sure that you have the resources and knowledge you need well in […]