It’s Not Enough to Know How to Start a Boot Camp – You Have to Plan Where It’s Going

When new fitness boot camp owners or people who are considering starting a boot camp ask me for advice, one of the things I tell them is that they need to learn as much as they can about how to start a boot camp successfully, but in order to be successful they also have to know where they want that business to go.

“I want to be successful” is not a plan. It’s not even a goal, because it has no measurable criteria. If you go into business with only the vaguest idea of a plan, you will waste a great deal of time, energy and resources working things out as you go. You may even fail and fail quickly.

There has never been a better time to start a fitness boot camp business, but you don’t just need to know how to start a boot camp, you need to have a step-by-step plan in place to reach very definite goals. Every day needs to be spent following at least one of those steps, or you risk losing very important momentum.

I want to share with you some ideas and points that to consider in order to create a path to success with your new boot camp business.Screen Shot 2014-11-12 at 12.50.00 PM

How much do you plan to earn in your first year?

Some people might say, “I have no idea how much I’ll earn” but they’re looking at it the wrong way. Revenue isn’t something you wait to see. Revenue is something you plan to see. The steps you take to build your business should be based on what you set as your first year’s revenue goals.

It doesn’t matter what dollar figure you set; you can reverse engineer a plan to make that amount. Many new boot camp earners make $100,000 their first year and it’s because they broke it down into monthly, weekly and daily sales goals. How much do you have to bring in to make $100k a year? A little over $1,900 per week. That’s just $385 a day if you’re counting five days per week. Knowing that makes it a lot easier to set daily and weekly steps that get you there.

What are your marketing goals for the first month, six months and year?

Screen Shot 2014-11-12 at 12.55.42 PMHow are you going to market your business? It’s not enough to say you’re going to tell everybody you see that you’ve opened a boot camp. What marketing venues are you going to use? How will you generate leads from those venues? If you’re going to focus on Facebook, how will you use Facebook to create a serious sales funnel? Which social media platforms will you focus on and which ones will you only spend a minimum of time and energy on? What’s your plan to convert leads to sales? What learning resources do you need to teach yourself how to close sales?

Who will you turn to for mentoring and support and what do you need to learn from them?

One of the great things about Fit Body Boot Camp is that there is so much support and generosity through people who are already earning six and seven-figure incomes. This blog and are loaded with free advice that you can start using right now to build your business. Business Summits and webinars are also there for you to help you model your success on what people have already proven.

You have to have that support base in order to reach your business goals efficiently and still have your sanity when you do. Yes, you could do it all alone, but you’ll likely have more failures than successes and why would you want to figure everything out on your own when successful people are so willing to freely share what they’ve done?

Whether you’re just figuring out how to start a boot camp or you’ve already opened for business, you have to have a very concrete plan in place. You have to have a destination (although that destination will change as your business grows) in order to write a map to get you there. 


Posted in Boot Camp Marketing, Boot Camp Strategies, How To Start a Fitness Boot Camp Business by Steve Hochman | No Comments Yet

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