I’ve heard a lot of people say recently that e-mail marketing is dead, and can only come to the conclusion that these people are running campaigns pushing male enhancement products and alike, because personal training e-mail marketing has never been better!
What? No Opt-in Box? You need an Email Marketing Tool!
If you haven’t got an opt-in box to capture e-mail addresses on your website then you must make it a priority. Being able to capture people’s names and addresses with their permission can help you to build relationships with them and a more successful business.
If you’ve already built your website or blog then it’s a simple process to sign up for a monthly autoresponder service. Fit Pro Newsletter make it really easy for fitness professionals to have a personal trainer email marketing service that has every important feature you can think, complies with the Can-Spam rules and, most importantly, is easy to use.
Fit Pro Newsletter will be one of the most effective lead generation tools you will ever have for your business. Don't worry if you’re not sure how to use an autoresponder service to conduct an effective e-mail marketing campaign, Fit Pro has a very responsive support team that will make sure you are making the most of the system. (more…)
Even if you are not in the fitness business, the following four tips will help you decide if you want to start your own business, or possibly help you get your current business back on the right track.
Starting a fitness business is not easy. You have an lots of things to deal with daily that are small alone but combined can mount up.
It’s easy to get overrun, so what I recommend you take a few hours away from everything to analyze your current situation.
One of the biggest fears business owner have is if will happen to them – you can get sick or so buried you give in and lose control. That would be bad.
YOU are the most important part of your business, so always take time out for yourself and your family and enjoy life. But most importantly, make sure that your business does not shut down if you are not around for a few days. A vacation is always necessary! (more…)
If you are a Personal Trainer I’m sure your entrepreneurial side has manifested itself at some point. Maybe you thought about opening up a gym, or your own fitness boot camp or maybe you've thought about investing into a personal training franchise.
You thought how cool it would be to have your own business instead of working for somebody else. Or, maybe, you already opened your own business but have been struggling to “get it right”.
Let me tell you there is no doubt that the best way to succeed is to go the franchise route, however choosing the wrong franchise to partner with can put you in a potentially bad position.
One of the biggest benefits of a personal training franchise business is not having to reinvent the wheel each step of the way, because you can trust on the franchise model. It’s proven!
Having said that, I feel compelled to also point out to you that not all franchises are "proven". Here are a few of the most important things you need to be aware of when looking around for a strong personal training franchise brand.
The Personal Training Franchise Model Explained... (more…)
It’s interesting to see how some Fitness Boot Camp have an amazing track record of getting referrals, but others, don’t.
This is usually a black and white situation. These businesses either get or they don’t.
This factor doesn’t necessarily have a direct correlation on either the business is a success or a failure but, being good getting referrals sure make it a whole lot easier to run your fitness boot camp business successfully.
On top of knowing how to market a fitness boot camp, you must understand that your prospects and clients are looking for results at first and you must be able to deliver it in order to survive in this business.
But, what now? You are delivering results but there are probably dozens of other personal trainers and boot camps in your area that are also doing so.
So? How do you stand out from this “fitness crowd?” How do you not only keep the clients but also have them refer their friends, families and co-workers to you?
The word that best encapsulates what you need to focus on is EXPERIENCE!
Aside from awesome results you must deliver an awesome experience, an experience that your prospects and clients are not able to find anywhere else.
By now you are probably asking yourself, but HOW? I share a few of the tools we use at Fit Body Boot Camp below.
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We all know how frustrating it can be trying to brainstorm new fitness marketing strategies for your business – sometimes it feels like you’re doing the same thing over and over again, with little or no gain. But you’re going to love me folks, because I’ve done all the work for you. Here’s a list of 21 fitness marketing strategies that you can put to good use the next time you’re "stuck." You are welcome!
1. Learn to become a better "assistant buyer" and sell your services more effectively.
2. Build an email list of business owners, local prospects, former clients, and current clients by offering free reports, eBooks, etc. on your website or blog.
3. Run free boot camps for your community one day a week for the course of a month. (I would suggest a day of the weekend, preferably a Saturday.) This way, people can try out your services, learn to love you and what your boot camp has to offer, and spread the word among neighbors, friends, etc.
4. Call former clients and give them short term, low cost offers to come to your program. Make sure the deals you offer are irresistible – make it so they can’t say no! (more…)
Having a solid online presence for your Fitness Boot Camp Business is very important.
Below, I list the seven strategies that you must apply in order to dominate your local community online.
You might glance over and think that you have these taken care of but read through as you will find that the rabbit whole goes a little deeper to properly implement them.
1 – Google Places
Having a well setup Google Places account is a critical part for your fitness marketing strategy in this day and age. It’s the yellow pages equivalent of 10 years ago.
Google Places is so critical that I recommend that you hire a specialized company to set it up professionally for you.
Unless you are an Fit Body Boot Camp owner, in which case FBBC sets it up for you with always taking into consideration the latest tweaks implemented by Google. (more…)
One of the most asked questions by trainers that are considering starting a fitness boot camp business is "What do I do about marketing?", or a variation of this question. Marketing is a beast of it's own and can make or break your business. The great news is that when you join Fit Body Boot Camp your Marketing campaigns are "done-for-you" so you don't have to spend your time and dollars with trial and error. FBBC not only points you in the right direction but it also leads you there.
Here are Fit Body Boot Camp's 10 core Marketing strategies that are used. The best approach to use these systems is to have a yearly schedule where you have on or two of these campaigns going at any given time.
It’s also important to point out that you should never “give up” on any campaign after one try, if you use it and the results are less than expected, it’s a great exercise to revisit it at some point and make the necessary adjustments to make it better.
You never know when a certain campaign will work at it’s best because there are so many variables that can influence the outcome, some known and some unknown. So, read on and find out how to market a fitness boot camp. (more…)
If you're considering opening your own fitness business to make more money, have a better lifestyle, and to reach more clients then odds are you're an entrepreneur at heart. The idea of starting your own business is very scary because you have so many things to consider, like coming up with a business idea, finding a location, hiring staff, create systems, dialing in your fitness marketing strategies, etc...
I just finished reading (listening actually) for the 2nd time the book "The E-Myth Revisited" by Michael Gerber and decide to write a post about the power of the franchise model, especially if you are first time entrepreneur. The book pretty much shatters the idea of starting your business on your own with some pretty scary facts. Gerber mentions the failure-rate statistics for small business: 40% fail in 1 year. Of those who survive the 1st year, 80% fail in 5 years, and of those who survive the 1st 5 years, another 80% fail. In turn, in the franchise model 75% succeed the 1st 5 years. These facts give you a pretty good idea why most people fail in their 1st time small-business venture... They are trying to invent/re-invent the wheel! In other terms, they are trying to come up with models and systems that are already in place and working. (more…)
Hi, I'm Anna Gallahan and I'm a personal trainer at North West Fitness Center.
A few months ago I was looking for better strategies and techniques for attracting and retaining more cash-paying clients for my personal training business. I needed to learn the fundamentals of operating my own business.
Training is my passion but my marketing techniques left something to be desired. I was just flying by the seat of my pants.
A good friend referred me to Bedros Keuilian’s products and I thought this would make a good review for others. I found his website and Sadly, in researching more about Bedros, I found a very small but incredibly hurtful attacks to not only his business products but also to his person. Once I found that those Bedros Keuilian scam claims where completely unfounded my mind was at easy so I purchased the PT Business course (aka The Art of Selling Fitness) and System 9.
I was blown away at how my business grew by implementing the sales strategies and revamping my pricing structure as Bedros recommended on the business course. My sales strategy before PT Business Course and System 9… I had no plan of attack with prospects and felt like I was a pushy car salesman and had no idea how to handle objections.
I now have a plan of attack with everyone I meet with and I don't have to worry about being pushy. Using the forms and manual provided made the whole process easy and painless. PT Business course provides all the health history, client agreement, and ready to launch marketing files I will ever need. I now have proven and reliable sales tactics at my fingertips.
There are marketing campaigns, e-marketing and persuasive selling and closing systems at my fingertips. My phone is ringing off the hook and I now have a competition free, recession proof training studio. (more…)
What? No Opt-in Box? You need an Email Marketing Tool!
